For our client, an international leading B2B company, we are seeking a highly skilled and strategic Global Category Lead to develop and implement a category-driven approach. This role will focus on structuring and managing product categories to enhance market positioning, drive innovation and support commercial strategies. The successful candidate will play a pivotal role in leading a transformational shift towards a market-oriented category management approach, with an emphasis on three key categories.
Key Responsibilities:
* Category Strategy Development: Define and implement a comprehensive category management strategy, aligning with overall business objectives.
* Market Intelligence & Consumer Insights: Conduct market research and consumer analysis to understand industry trends, customer preferences and competitive landscapes, ensuring category strategies are data-driven and identifying opportunities for innovation and differentiation
* Product Portfolio Management: Work closely with R&D and Sales to identify product opportunities and ensure the right portfolio mix for each category
* Regulatory Compliance: Ensure all category strategies and product developments adhere to local and international regulatory requirements
* Cross-functional Collaboration: Act as a bridge with sales, regulatory and production teams, ensuring category needs are fully integrated into business operations.
* Go-to-Market Strategy: Support the commercial team in developing marketing and sales strategies tailored to each category, including pricing, promotion and distribution.
* Performance Monitoring & Optimization: Define KPIs for each category, track performance and implement continuous improvements to enhance competitiveness and profitability.
The ideal candidate has a strong marketing and category management background, combined with a deep understanding of industry trends, consumer needs and strategic business development.
Required Qualifications & Skills:
* Bachelor's or Master’s degree in Marketing, Business Administration, Category Management or a related field.
* Minimum 7 years of experience in category management, marketing or business development within B2C industries.
* Extensive experience in managing Business-to-Consumer (B2C) marketing is considered essential, as it significantly contributes to the development of value-driven partnerships with client enterprises.
* Strong expertise in market research, product positioning and commercial strategy development.
* Ability to drive cross-functional collaboration and align internal stakeholders around category objectives.
* Experience in data-driven decision-making, with proficiency in consumer insights and trend analysis.
* Strong strategic thinking, analytical and financial acumen.
* Experience working in a fast-paced global environment.
* Entrepreneurial approach and mind-set hands-on
* Fluency in English; additional languages are a plus.
* Experience in global / international roles
Location: Lombardia (Possession of a private vehicle is necessary)
Rif sr 55461
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Other
* Industries
Food and Beverage Manufacturing
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