PDiageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – plays a meaningful role in our company, for our people, our diversity, our brands, in how we perform, and how we build shared value. /ppAt Diageo Italy, we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy. /ppbAbout the role /b /ppStep-changing consumer and customer activation through data-driven precision marketing has been identified as key to fuel growth at Diageo. To do so, a company-wide and lasting transformation is being ignited. This encompasses new synchronized omni-channel and data-driven approaches to consumer and customer activation strategy, activity design and execution, tracking and optimization, performance measurement and understanding, building new capability, as well as new ways of working. /ppAn outstanding opportunity for anyone with a real passion and flair for data-driven media strategy and implementation. This role involves understanding our business challenges with a consumer focus to develop the best media strategy and planning for our markets. You will lead all aspects of both online and offline media for some of our brands, connecting these with a full-funnel approach across other areas and channels of the business (E-commerce, commercial, Customer Marketing, etc.). /ppYou will be part of a team leading Diageo’s annual connections planning process in this specific market, in close collaboration with internal and external partners. We aim to build world-class media plans across all touchpoints and channels that consistently deliver category and brand growth. /ppPart of the team’s mission is to future-proof our organization and create a differentiated advantage for Diageo by responding to changing consumer, media, and market landscapes in an agile and impactful way. /ppbYour Key Responsibilities /b /pulliEnsure all media plans for our brands uphold our global media standards /liliCollaborate to deliver fully integrated connection plans, ensuring activity operates seamlessly across the consumer journey /liliUse data and insights to predict trends and campaign impact /liliDrive a performance marketing culture, optimizing media and running test learn programs /liliProvide media leadership, influencing decisions at all levels internally and externally /liliUnderstand recruitment / re-recruitment from shopper and consumer perspectives /liliIdentify emerging technology trends to connect with consumers, especially in digital and mobile spaces /li /ulpbAbout you /b /pulliPassionate media expert with strong knowledge of the media landscape, data, measurement, and conversion /liliDeep understanding of consumer behavior across all media channels /liliTeam player who thrives in a fast-paced environment and is proactive and entrepreneurial /liliAt least 5+ years of experience in full-funnel media strategy, planning, and budget setting, especially in e-commerce /liliStrong understanding of the Italian media landscape /liliConfident with digital channels and platforms (social, display, video, PPC, etc.) /liliExperience working with media partners like Google, Meta, and Amazon /liliAbility to work cross-functionally and inspire others /liliPositive energy, analytical skills, and a willingness to develop further /li /ulpbOur offer /b /pulliCompetitive salary with bonus and benefits /liliIndustry-leading parental leave policy /liliThe opportunity to work with talented colleagues in a diverse environment /li /ulpCelebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. We value everyone regardless of background, disability, religion, gender identity, sexuality, or ethnicity. /ppWe support flexible working arrangements—please discuss what flexibility means to you. Don’t let anything stop you from applying. /ppAdditional Information /ppuWorker Type : /u Full-time /ppuPrimary Location : /u Italy /ppAdditional Locations : N / A /ppWith over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Join us to collaborate with talented people worldwide and shape a more inclusive, sustainable future. /ppLearn more about alcohol at DRINKiQ and explore its effects and production. /ppJ-18808-Ljbffr /p #J-18808-Ljbffr