Experteer Overview
In this role you will build and grow Butternut Box Italy from the ground up, driving brand awareness and a localised voice for Italian dog owners. You will lead high-impact campaigns, collaborate across teams, and ensure brand health through measurement and iteration. You’ll report to the Country Manager (Italy) with a dotted line to the Global Head of Brand, contributing to a mission of healthier, happier dogs. This is a hands‑on, creative opportunity to shape a purpose‑led brand in a fast‑growing company.
Retribuzione / Benefits
* Develop and execute brand initiatives aligned with central positioning for the Italian market
* Lead campaigns from ideation to delivery, on time and within budget, driving consumer advocacy
* Drive growth through creative ideas and tracking of brand performance via experiments
* Provide brand guardianship ensuring tone, values, and visuals are consistently applied
* Localise tone of voice and clearly communicate the unique Italian offering
* Coordinate PR and external communications to secure relevant Italian media coverage
Responsabilità
* 4+ years in Brand Management with proven brand growth track record
* Experience in DTC a plus
* Strong operational discipline (budgets, calendars, timelines)
* Proven relationship builder across internal and external stakeholders
* Bias for action; creative, non‑traditional thinker who makes things happen
* Articulate vision and capable of inspiring others; strong copywriting
* Tech savvy: fluent in G‑Suite; Adobe Creative Suite a bonus
Requisiti fondamentali
* Competitive salary + equity option
* 25 days holiday, plus 1 day per year of service
* 5 paw days per year for learning/wellbeing
* 500 annual personal learning & development budget
* Employee dog discount
* Flexible hours and remote work options (3 days in office, 2 from home)
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