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Crm director (cesena)

Cesena
Technogym
Pubblicato il 11 marzo
Descrizione

Our Company Technogym inspires 55 million daily users to work out utilizing our innovative & engaging physical activity solutions. By promoting the Wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,400 employees in 14 Branches, reaching more than 100 countries, 8 editions of the Olympic Games - from Sydney 2000 to Tokyo 2020. To pursue our mission and continue our success, we are looking for team players with strong relationship skills and an international approach, who are eager to invest their energy into building dreams. If you naturally fit in with our culture by practicing sport and living a healthy lifestyle and are forward‑thinking, always proactive and digital savvy, you have the right spirit to join Technogym About The Role We are looking for a CRM & Client Engagement Director obsessed with delighting consumer needs. With at least 10 years of experience, He/She combines a visionary mindset and strategic thinking with pragmatism and a down‑to‑earth approach. We are looking for a data and human‑driven person to directly influence business strategy, via deep consumer, retailer, and market understanding, spanning from human insights to data science. He/She will be responsible for the Global CRM & Client Engagement Strategy and will help the company to: Drive a customer‑centric vision to help us to put customer knowledge at the center of any direct marketing initiatives Translate business goals into CRM marketing program objectives and strategies that facilitate attracting new customers and extracting more value from existing customers Drive quality of data in order to identify the key insights that can profile customers and establish an individual relationship between them and our brand Responsibilities Lead Omnichannel CRM Integration strategy creating a single customer view in all touchpoints Define the Global Client Experience strategy for T

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