Ph3Job Responsibilities /h3 pLocation: Italy/UK /p pPurpose: /p pThe MarTech Strategy Manager role is the strategic backbone of our marketing data ecosystem — a unique hybrid of Strategist, Analyst, Architect, and Builder. You will be the driving force behind the marketing technology stack, bridging vision with technology to enable data-driven decision-making, streamline operations, and deliver superior customer experiences. This role is ideal for a proactive leader who not only masters the technical foundations of modern MarTech but also thrives on navigating complex infrastructures and the cookieless landscape with creativity and confidence. Your expertise and a close collaboration with IT and other key functions will be crucial in ensuring the strategic application, robust architecture, and meticulous governance of MarTech and Consumer Data to significantly drive marketing efficiency and measurable business outcomes. /p h3Martech Leadership /h3 ul liAct as a strategic liaison between Marketing, IT, Data Engineering, UX, and Commercial teams to align business objectives with technology evolution. /li liDesign, own, architect, optimize, and evolve the marketing technology stack with a focus on scalability, segmentation, acquisition, personalization, attribution, and customer lifetime value use cases. /li liOversee system integrations, API design, platform configurations, lifecycle maintenance, integrated dashboards, AI experimentation in strict adherence with governance standards. /li liLead technology evaluation and vendor selection aligning with key stakeholders and identifying opportunities for innovation and capability expansion. /li liDevelop robust data and analytics frameworks, informative dashboards, and comprehensive KPI measurement plans to track the performance of the MarTech stack and marketing programs. /li liDefine and oversee the data and personalization strategy within the CDP, enabling data enrichment via 2nd party data, Business Intelligence, MMM and MTA, CLV modeling, consumer profiling, advanced and predictive analytics, and automated media activation. /li liTroubleshoot technical and process issues, translating complex requirements into clear actions and communicating trade-offs across teams. /li /ul h3Strategy, Thought Leadership Innovation /h3 ul liResearch market trends, emerging technologies, and AI advancements to recommend high-impact opportunities and future-proof the MarTech ecosystem. /li liDevelop playbooks, documentation, and internal training to elevate MarTech literacy across teams and global markets. /li liHelp define business processes and guide teams in leveraging platforms to drive operational efficiency and marketing effectiveness. /li /ul h3Job Profile /h3 h3Qualifications Experience /h3 ul liMaster Degree in computer science, business informatics, information systems, digital marketing, data analytics or closely related fields; /li li+7 years of experience across Data Strategy, Data Engineering and Data Architecture and also Marketing data specifically across DSP, CRM, DMP, and CDP; /li liProven expertise with Databricks, GCP, dbt, Snowflake, Salesforce, Azure, or similar; /li liStrong analytical skills, segmentation, data visualization (Looker); /li liStrong understanding of marketing ecosystems — media, adtech, social, website, search, identity solutions, tag management, Apps; /li liExpertise with APIs, machine learning, LLMs and Agentic AI; /li liExcellent client facing skills, with the ability to translate complex technical details into business value; /li liStrategic, self-motivated and comfortable operating in an emerging practice area; /li liKnowledge of privacy and compliance frameworks in a cookieless MarTech setup; /li liPreferable work experience within an agency, martech/adtech company or consultancy; /li liStrong oral and written communication skills (English a must, Italian a plus); /li /ul pWe are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions. /p /p #J-18808-Ljbffr