Senior Product Marketing Manager, SDK - Digital Innovation Lead
This role involves bringing a SaaS product to market and driving engagement with our SDK and developer community. As a Senior Product Marketing Manager, you will be responsible for leading the go-to-market strategy for our SDK product, sitting at the intersection of Product, Marketing, and Sales.
About the Role
* You will become a subject matter expert on the Beefree SDK, the market, and our customers, grounding your work in customer insights, competitor awareness, and deep product understanding.
* Craft clear, differentiated messaging and positioning for the Beefree SDK, connecting the dots between individual features and their value proposition.
* Lead product launches by developing thoughtful go-to-market plans that align Product, Engineering, Sales, and Marketing.
* Partner with our Developer Advocate to co-create technical stories and produce content that resonates with technical audiences.
* Measure and optimize GTM impact by collaborating with Product and customer-facing teams to track adoption and refine messaging and campaign effectiveness.
Key Responsibilities
1. Messaging frameworks and value prop docs
2. GTM and launch briefs
3. Internal product education and training materials
4. Release notes
5. Landing pages and technical solution overviews
6. Competitor comparisons
7. Sales enablement content
8. Customer-facing content in partnership with DevRel and Marketing
Requirements
* Experience bringing SaaS products to market and applying that expertise to help grow the business.
* Comfort with technical products and audiences, with a passion for communicating complex ideas in a clear and compelling way.
* Strong project management skills, prioritizing tasks and ensuring readiness across all customer-facing teams.
* Excellent written and oral communication skills, with a focus on crafting engaging narratives and copywriting.
Bonus Points
* Marketing experience to developers or building campaigns aimed at technical users.
* Experience in the MarTech space, especially with email or content creation platforms.
What We Offer
* Your choice of equipment: choose between a PC or Mac laptop, plus monitor and accessories.
* Competitive salary and incentives, tailored to your experience and location.
* Remote flexibility: work from various locations with flexibility that fits your lifestyle.
* Recharge time: take at least three weeks of vacation per year to recharge.
* REST Program: standardized time-off options, promoting work-life balance and inclusivity.
* Team retreats: join us for annual retreats.
* Professional development: access industry-leading resources, tools, and events for growth and development.