The roleHelloFresh Italia is part of a large group founded in Berlin in 2011: we are the world's leading meal kit provider delivering in 18 countries across 4 continents, with a revenue of 7.6 billion in 2022. We entered the Italian market in October 2021, with an innovative data-driven supply chain and a significant sustainability focus. Mid-term, we have great ambitions to grow into a leading food organization in Italy, delivering tailored everyday eating options our customers are excited about.Our Head of Marketing will be a driven, communicative leader with strong analytical and problem-solving skills who is excited to contribute to HelloFresh Italy's growth story.In this key role, you'll join the local Leadership team and report to the MD, while the Growth Analytics teams will report to you. The ideal candidate will bring a data-driven, structured, and proactive way of working, focused on delivering results in a high-paced and ever-changing environment. Additionally, outstanding analytical skills, a proven track record of driving impact in a high-performance and high-growth environment, and relevant marketing experience are required.The objective is ambitious and clear: the successful candidate will directly drive and contribute to HelloFresh Italy's next growth phase, transforming our organization from start-up to scale-up.Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills, and we love diverse experiences! So even if you don't tick all the boxes but think you'd thrive in this role, we would love to learn more about you.What you'll do* Elaborate and drive Italy's growth strategy and implementation, from pricing discounts and customer acquisition to retention and reactivation initiatives, building on HelloFresh's proven growth playbook and adapting it for the Italian market,* Own the performance of our marketing mix, both online and offline:* Support in shaping the online marketing performance channel strategy (SEA, native, display, paid social, etc.) working with global stakeholders to surface new learnings, implement best practices, define discount and creative tests, and support in forecasting and performance tracking,* Own and develop the local creative content mix to feed into the performance channels,* Steer marketing channels by optimizing budget allocation, scaling high-performing initiatives, and continuously testing to maximize efficiency and ROI,* Support in boosting the performance of our virality channels,* Fully own locally the performance of our offline marketing mix, including channels such as gift cards, partnerships, and events,* Leverage insights and data to identify high-value audiences and implement the most promising performance improvements,* Build, lead, and develop a team of high-performing marketers in an ever-changing, performance-driven culture,* Own budgeting, set clear targets and KPIs to ensure teams are constantly pushing to achieve the next level,* Collaborate with teams in Milan and Berlin HQ, including Brand, Product, Operations, and Tech, to develop a holistic and sustainable marketing, growth, and data strategy.What you'll bring* 7+ years of experience in a high-performance, data-driven environment (e.g., management consulting, growth marketing, eCommerce, or business development),* A passionate and supportive people leader with 5+ years managing teams,* Naturally curious with strong critical thinking and a mindset of continuous learning and action,* Excellent analytical skills and a data-driven decision-making approach,* Logical, hardworking, and structured with a proven track record of overdelivering in fast-paced settings,* Hands-on mentality capable of handling a broad range of challenges related to scaling growth marketing,* Adaptable and business-focused, prioritizing high-impact projects,* Fluency in English and Italian, both written and spoken.What we offer* The chance to make a significant impact at one of Europe's fastest-growing tech companies during an exciting growth phase in Italy,* An international environment with mission-driven colleagues,* Work-from-home flexibility up to 50%,* A range of employee perks.Are you up for the challenge?Please submit your complete application below, including salary expectations and earliest start date.Our team will review your application and respond within 5 business days.
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