We, at Dompé for our office in Milan, are looking for a The Junior Brand Manager carries out a support function in all brand management and development activities, with a view to respecting the annual marketing plan, monitoring market trends and the strategic actions of competitors. It deals with the analysis and reporting of the main KPIs of the relevant products and contributes to the creation of promotional materials in compliance with the communication and positioning objectives of the brand.
About the Role
The Junior Brand Manager supports the relevant Brand Manager in various marketing and brand management activities.
Responsibilities:
- Supports the relevant Brand Manager in defining communication and promotional strategies relating to the brands in question;
- Supportthe relevant Brand Manager in defining a detailed marketing plan with a specific focus on the development of franchising and the enhancement of the brand equity & architecture of the area of expertise, evaluating positioning, claims, reference targets, needs, and main communication channels;
- Contributes to the definition of the marketing plan and communication models for Canvass, interacting with the Sales Department (Rx Channel and Pharmacies), Value & Solution Excellence and Medical Affairs Department;
- Carry out qualitative and quantitative analysis of the market, trends and competitiveness relating to the entrusted brands, analyzing historical data, data provided by research institutes and data from market research;
- Supports theimplementation of the communication plans/actions defined and approved for the promotion or launch of the entrusted brands, maintaining relationships with the Agencies and evaluating the creative ideas and proposed communication and advertising actions in agreement with the relevant Brand Manager;
- Monitorcompetitors and market trends and identify potential areas in which to invest, based on consumer needs and consumption habits;
- Supports theplanning of media and communication materials, taking into
📌 Brand Management Manager
🏢 Dompé
📍 Induno Olona