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Community manager (freelancer)

Livorno
SAMY
Community manager
Pubblicato il 13 maggio
Descrizione

About SAMY

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Role Overview

The Community Manager is responsible for building, engaging, and growing the brand’s online (and sometimes offline) community. At a mid level, the role goes beyond posting and moderating—it includes shaping community strategy, analyzing performance, and acting as the voice between the company and its audience.

Key Responsibilities 1. Community Engagement & Moderation
* Manage daily interactions across social media platforms, forums, and communities
* Respond to comments, messages, and mentions in a timely, brand-aligned tone
* Moderate discussions to ensure a safe and positive environment
* Handle escalations, complaints, and sensitive situations professionally
2. Content & Campaign Support
* Collaborate with marketing/content teams to plan and execute campaigns
* Create and schedule community-focused content (posts, polls, discussions)
* Adapt messaging based on platform and audience behavior
3. Community Growth
* Identify opportunities to grow and activate the community
* Build relationships with key members, advocates, and influencers
* Launch initiatives like challenges, events, or ambassador programs
4. Analytics & Reporting
* Track KPIs (engagement rate, growth, sentiment, retention)
* Analyze community feedback and trends
* Provide actionable insights to improve content and strategy
5. Strategy Contribution
* Contribute to community guidelines and tone of voice
* Suggest improvements based on data and user feedback
* Align community efforts with broader marketing and brand goals
6. Cross-Functional Collaboration
* Work with customer support, product, and marketing teams
* Share user feedback to inform product improvements
* Support launches, announcements, and crisis communication
Required Skills & Experience Experience
* 2–5 years in community management, social media, or similar roles
Core Skills
* Strong written and verbal communication
* Deep understanding of social media platforms and online communities
* Conflict resolution and crisis handling
* Analytical mindset (comfortable with metrics and reporting tools)
Tools (examples)
* Social media management tools (e.g., Hootsuite, Sprout Social)
* Analytics platforms (native insights, Google Analytics)
* Community platforms (Discord, Slack, forums)
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