ContextThe Company & The Challenge Blue Lagoon Iceland is evolving. We are transforming from a world-renowned single destination into a diverse hospitality group (Blue Lagoon Group) with a portfolio that spans luxury hotels, Michelin-starred dining, skincare, and adventure tourism in the Highlands.We are building a Digital Growth Team—a specialized unit operating within the group to drive growth via digital channels. We combine data, technology, and creativity to maximize both business value and end-user experience.The Team & The Setup You will be joining a cross-functional Italian/Icelandic team. We work remotely and on-site, blending the agility of a startup with the resources of an iconic global brand. Our focus is pure Digital Marketing Growth: we experiment, we measure, and we optimize.Experience Level: Mid-Level (2–3 years of experience; high-aptitude candidates with strong portfolios are encouraged to apply).Role Overview: We are seeking a performance-driven specialist to own the technical execution of our web content. While the core of this role involves daily content management and updates, we are looking for someone who approaches the CMS as a tool for growth rather than just a repository for text. You are not just \"filling boxes\"; you are ensuring the content performs. You should be comfortable operating at the intersection of marketing and engineering, using agility and technical resourcefulness (including AI tools) to deliver speed and efficiency.Your Duties:CMS Architecture & Optimization: You will serve as the owner of our Headless CMS (Contentful). You are expected to leverage the platform's full capabilities, structuring data and layouts to meet marketing requirements efficiently.Conversion Rate Optimization (CRO): You will build, deploy, and refine landing pages designed to convert incoming traffic from all sources (Paid Media, Email, and Organic Search). Your primary goal is to minimize friction and maximize user action.SEO &