Global retail events manager (pistoia)

Global Retail Events Manager (Maternity Cover) Job Purpose The Retail Events Manager is responsible for creating event concepts and planning and delivering in‑store events that enhance brand visibility, drive business performance, and strengthen client engagement. Working closely with local and cross‑functional teams, the role ensures all events align with company standards, budget objectives, and commercial goals while maximizing attendance, customer experience, and ROI. The role also supports the identification of local market opportunities to develop impactful and brand‑consistent promotional activities.
Responsibilities
- Analyzes market trends and competitors’ activities related to in‑store events and promotional initiatives;
- Defines, together with local affiliates, strategic priorities and activation plans aligned with commercial objectives, client engagement and brand awareness goals;
- Ensures, in collaboration with local teams, the planning and monitoring of budgets in line with company strategy, guaranteeing the proper management of investments and costs;
- Identifies and manages external suppliers, ensuring the effective delivery of all assigned activities;
- Coordinates external agencies for the development and execution of event concepts and related initiatives;
- Collaborates with internal cross‑functional teams involved in the planning and execution of events and activities;
- Defines global concepts, guidelines and frameworks for retail events and client experiences, ensuring international consistency and local adaptability, with direct responsibility for the ideation, planning and execution of events in all their aspects, including targeting and client attendance strategy in collaboration with the CRM team;
- Oversees on‑site event activities in partnership with local offices and teams;
- Partners with the Prada Group Communication function in defining event formats and supporting the execution of image events coordinated by the Communication and