Your Day To Day Will Include
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- Working with our product, sales and customer success teams to drive the product marketing strategy
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- Driving traffic through organic and paid channels
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- Conceptualizing PR and Marketing strategies
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- Optimizing the marketing funnel by measuring, analyzing, and reacting to performance metrics
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- Creating product release notes and monthly customer newsletters
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- Managing marketing events such as conferences and tradeshows from start to finish
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- Building and distributing compelling content across social media platforms (Blogs, Case studies, whitepapers, how-to videos, infographics)
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We Are Excited About You If
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- You have 3+ years of product marketing experience, preferably in a SaaS company
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- You have excellent written and communication skills
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- You have experience with Web/SEO/PPC campaigns, landing pages, social media and mobile marketing strategies
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- You possess in-depth knowledge of paid marketing channels including Twitter, LinkedIn, Reddit and more
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- You can convert site traffic through calls-to-action, landing pages, and lead generating content
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- You are are comfortable with creating marketing metrics – we all love numbers
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- You express humility and seek input from others when needed.
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- You're resilient, comfortable with change, and can adapt quickly.
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- You enjoy a little bit of friendly competition and you're not afraid to be challenged and pushed out of your comfort zone.
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- You share your thoughts openly and quickly and adapt your communication skills to work well with your team
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- You put customers first, even if it means answering an important email over the weekend.
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It Would Be Phenomenal If
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- You have familiarity with Zapier and technical concepts related to web development such as API’s and infrastructure.
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- You have experience with managing content and design teams
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- You have a sense of humor
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