The Senior Manager for Product & Marketing is responsible for strategically overseeing the design, development, implementation, tracking, and optimization of marketing initiatives, customer relationship management strategies, and product development to drive revenue and margin growth for MBE's business. This role will focus on the full development and roll-out of the Product & Marketing strategy for the Italian Market ensuring alignment across three key areas: Marketing & Communication, CRM, and Product Management. This role involves supervising three specialized teams and collaborating closely with business leaders to support business growth through innovative and effective strategies. The Senior Manager reports directly to the Country Manager and has a matrix reporting line to the Fortidia EU Marketing VP.
Key Areas of Responsibility:
1. Marketing & Communication Design and execute a comprehensive marketing strategy to enhance MBE's brand positioning in the Italian Market and to generate high quality leads to sustain New Customer acquisition and RND sales Oversee integrated marketing campaigns across multiple channels, online and offline, ensuring consistent branding and messaging and effective management of National Media Funds and marketing opex Define the commercial strategy in terms of market positioning, value proposition, and go-to-market approach, ensuring alignment with the company’s growth objectives and customer needs, coordinating all the departments involved Develop and manage campaigns on the customer base to drive upsell and cross-sell and retain customers (e.g. email marketing, loyalty program..). Perform market analysis to assess competition, industry trends, and customer satisfaction in the digital and e-commerce markets. Lead the coordination of global campaigns, ensuring strategic alignment across geographies.
2. CRM (Customer Relationship Management) Define leads management strategy, implement and monitor activities, in alignment with NSO team, to boost acquisition and conversion Manage the Telemarketing activity, defining the commercial proposition for the network, the roll-out plan and monitoring and boosting performance Develop and implement CRM strategies to boost CRM adoption on the network and enhance customer engagement, value and retention, in alignment with the Marketing team. Utilize customer insights and data analytics to optimize CRM strategies and improve customer experience. Define CRM requirements, prioritize initiatives and allocate resources effectively, in collaboration with the Group Product Marketing team Define and track CRM KPIs to measure the success of initiatives and drive continuous improvement. Supervise the identification, evaluation, and negotiation with telemarketing partners to enable new customer-base initiatives, improving lead generation and customer value.
3. Product Marketing Contribute to the development and rollout of the MBE Products in the Italian market. Oversee product lifecycle management, from ideation to launch and continuous optimization together with the Fortidia EU Product team. Define commercial initiatives, in collaboration with NSO team, and marketing activities, in collaboration with Marketing team, to boost products sales and adoption Define product requirements, prioritize initiatives, and allocate resources effectively. Develop and manage the product marketing roadmap, including defining KRs, positioning, pricing, communication, and action plans. Coordinate with cross-functional teams (Sales, Operations, IT, Marketing, Legal, Training, etc.) globally to ensure seamless product delivery and execution. Analyze and monitor product performance, leveraging insights to maximize sales and network adoption.
4. Leadership & Team Management: Supervise and provide strategic directions to three managers: Marketing & Branding, CRM, and Product Management. Foster a culture of collaboration, innovation, and continuous improvement within and across teams. Establish clear performance goals, provide coaching and mentorship, and drive team development. Collaborate with senior leadership - both from MBE Italy and Fortidia - to align departmental goals with overall business objectives.
Skills and qualifications: Master’s degree in Marketing, Economics, Management Engineering, Business Administration or similar fields. 5+ years of experience in Marketing Managerial roles, preferably in digital, retail, franchising or service-based environments. Previous experience in CRM, and Product Management will be considered a plus. Proven experience in go-to-market execution, media governance, product launches and adoption. Strong analytical mindset, with the ability to monitor KPIs, interpret performance data and drive decisions based on insights. Solid project management skills and ability to manage complex initiatives across multiple stakeholders. Communication and presentation skills, with confidence in engaging senior stakeholders and network partners. Excellent team management and motivation skills. Collaborative spirit, with appreciation of diverse perspectives. Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions Fluent in Italian and English.
What we offer: A vibrant international environment in a continuously growing company with many professional and personal development opportunities. Extensive training and development opportunities within the group. A multicultural organizational structure and team.
About MBE Mail Boxes Etc. (“MBE”), part of the Fortidia Group, is one of the world’s largest networks of Multi-service Centers owned and operated by independent entrepreneurs. We provide small and medium-sized enterprises and private customers with comprehensive e-commerce, logistics, shipping, marketing, and printing solutions. Through our extensive network of MBE Centers, we deliver tailored support to both individuals and businesses, with the goal of ensuring high-quality, highly personalized service for our clients. We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills. We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.