Performance Marketing Manager Italy Report to : CEO and Founder Location : Milan — hybrid Contract : Full-time, permanent Role mission Drive Futurely’s growth in Italy by building and scaling a high-performing B2B marketing engine that positions the brand clearly and generates qualified inbound demand among HR leaders in mid-market and enterprise companies. Who We Are Futurely is where bold technology meets a social mission. We partner with companies to reach young people at scale—already guiding 10,000+ students every year to make confident, ambitious choices. Why it matters: fear of “choosing wrong” is holding a generation back. We’re here to give back and change that trajectory. Under the hood, Futurely runs on frontier-level AI—inside and out—built by founders from MIT, McKinsey, and Amazon; the company was incubated at Harvard, and our founder is a Forbes 30 Under 30. What you’ll own Marketing strategy & positioning: own Futurely’s market positioning and value proposition across all channels; ensure clear differentiation in the B2B HR tech space and consistent messaging toward HR Directors, CHROs, and CEOs. Inbound demand generation: own inbound B2B lead and opportunity generation; design, execute, and optimize campaigns that consistently generate qualified leads and sales opportunities for mid-market and enterprise accounts. Marketing performance & forecasting: own quarterly marketing targets, funnel performance, and pipeline contribution; ensure accurate tracking, attribution, and reporting in HubSpot. Performance marketing & optimization: manage and scale paid, organic, content, and event-driven acquisition channels; continuously test, measure, and improve CAC, CPL, and conversion rates. Marketing operations & automation: own marketing automation, CRM processes, and data quality; leverage AI toolsand automations to improve targeting, personalization, and execution efficiency. Ideal profile 6+ years of experience in B2B SaaS or digital HR marketing, with proven success in inbound demand generation and pipeline impact. Demonstrated track record in positioning B2B products and scaling marketing in competitive markets. Experience marketing to HR tech, B2B SaaS, or employee benefits buyers within companies of 500–50,000 employees (mid-market + enterprise). Strong hands-on experience with performance marketing, funnel analytics, and attribution models. Advanced proficiency with HubSpot and modern B2B marketing stacks. Solid understanding of marketing automations and AI tools, with practical experience applying them. Highly analytical mindset with strong ownership of metrics (CAC, ROI, conversion rates). Business-level Italian (English is a plus). What We Offer Competitive compensation : competitive base salary + OTE depending on the experience (with uncapped accelerators) + % EBITDA as Premio (because we are all entrepreneurs)