PpAt ING Italy, we offer a dynamic, inclusive, and entrepreneurial environment supported by technology, data, global scale, and a strong Orange Code culture. /p pAs Growth Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy for business clients, driving acquisition, activation, engagement, and community building across all digital touchpoints. /p pYou will build and scale a holistic growth engine that integrates advanced analytics, multi‑channel digital sales, content‑driven engagement, and strategic partnerships to grow ING’s Business Banking customer base sustainably. /p h3Key Responsibilities /h3 ul liLead the Customer Insights Analytics strategy for the Business Banking segment. /li liBuild and orchestrate a robust data framework enabling granular visibility on funnel performance, customer behavior, product adoption, and churn dynamics. /li liEmbed analysts within squads to enhance data fluency, experimentation, and decision making. /li liOwn the customer 360° data assets for Business Banking, ensuring data reliability, segmentation accuracy, and actionable insight generation. /li liOwn the end to end acquisition and activation journey across all digital channels (web, mobile, performance media, CRM, partnerships). /li liGuide optimization of the full sales funnel, including onboarding, business KYC/AML flows, and the critical Honeymoon phase. /li liDrive activation of core products (business accounts, payments, cards, digital channels) through targeted journeys, education, and trigger based interventions. /li liPartner with product tribes to eliminate friction, reduce drop off, and improve conversion quality. /li liDevelop a content strategy tailored to business clients, covering financial education, product usage, industry insights, and digital banking features. /li liBuild and nurture digital communities that amplify engagement, advocacy, and brand loyalty. /li liLeverage content to support search performance, funnel optimization, and customer activation. /li liCoordinate omnichannel messaging across email, push, social, website, and in app channels. /li liIdentify, structure, and manage digital acquisition partnerships with relevant ecosystems (software platforms, industry associations, fintech partners, digital marketplaces). /li liDefine partnership models that support scalable acquisition: affiliate, API based, product integrations, digital referral. /li liEnsure high quality inflow through clear eligibility frameworks and ongoing performance optimization. /li liCollaborate with Compliance, Legal, and Risk to ensure safe, compliant partnership onboarding. /li liImplement test and learn frameworks, A/B experiments, and continuous funnel optimization. /li liMonitor and improve the segment’s core growth KPIs, including: /li /ul ul liCost per Acquisition (CPA) /li liConversion performance across channels /li liActivation and primary customer indicators /li liDigital engagement metrics /li liCommunity reach and content effectiveness /li /ul ul liOversee all martech capabilities required to scale growth, including: /li /ul ul liCampaign orchestration platforms /li liDigital analytics /li liA/B testing personalization tools /li liCMS and content delivery /li liAttribution measurement models /li /ul ul liLead a high performing, purpose driven team working in an agile environment. /li liFoster a culture of iteration, learning, and customer obsession. /li liEnsure all initiatives comply with ING policies and regulatory requirements for Business Banking (AML, KYC, PSD2, data protection). /li liMaintain strong control awareness across all digital journeys and partnerships. /li liEnsure robust documentation, risk identification, and timely remediation. /li /ul h3Competencies /h3 ul li10+ years of experience in digital growth, performance marketing, digital sales, or analytics roles—ideally in Business Banking, Fintech, or SME‑focused digital environments. /li liDemonstrated ability to lead cross‑functional, agile teams at scale. /li liDeep expertise in digital acquisition, activation, content strategy, and community building. /li liStrong analytical mindset with experience in experimentation, segmentation, modeling, and funnel management. /li liUnderstanding of B2B financial services, and digital onboarding constraints. /li liExcellent stakeholder management and influencing skills. /li liStrong awareness of risk, compliance, and regulatory frameworks. /li liFluent in English. /li /ul pbWorking conditions: /b Full Time /p pbDuration: /b Permanent /p pbLocation: /b Milan (hybrid) /p h3About ING /h3 pING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. /p pOur purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future. /p p#doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world. ‘do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it. /p pDo you think you are "a step ahead"? Apply now! /p h3The benefits of joining ING /h3 pIn addition to being a part of a great team, working in a fun and innovative environment, we offer: /p ul liSuper flexible smart working /li liCompetitive base salaries and performance based bonuses /li liDiverse cultures Innovative mindsets /li liInternational Environment /li liCommitment to sustainability /li liLots of training development opportunities to help you grow /li liLots of moments dedicated to physical and mental well‑being /li liA special day off when it is your birthday: we call it #doyourbirthday! /li liAnd of course we can’t forget: free water coffee at the office! /li /ul h3Our Commitment /h3 pDiversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates. /p h3Job Application Safety Reminder ⚠️ /h3 pWe’re seeing an increase in fraudulent job offers. To protect yourself, please follow this key guidelines when applying for roles at ING: /p ul liApply only via official ING platforms: ING uses bWorkday /b as its internal recruitment system. Applications should be submitted only via our official career site. /li liCheck the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com /li liNo payments or banking details will ever be requested. If someone asks for this information, it’s a scam. /li /ul /p #J-18808-Ljbffr