Role purpose
Support in the definition of short term and long term brand strategy, closely collaborating with the Head of the department and his first line managers.
Key accountabilities and decision ownership
* Act as project manager of strategic / positioning projects and cross-country workstreams
* Revise and improve governance model and planning processes among Brand & Adv, Marketing and other departments
* Develop and manage a robust analytical reporting for brand & advertising activities, able to guarantee alignment between strategic priorities and results
* Measure return on communication investments, through the set-up of solid analytical models, able to support
Core competencies, knowledge and experience
* Excellent technical skills including Microsoft Office Suite (Excel and PowerPoint)
* Proficient English knowledge
* Experience in stakeholder management in complex environments
* Strong business sense and analytical approach
* Marketing and Advertising competences would be a strong plus
Key performance indicators
* Brand Consideration
* Brand Reputation
Studies
* Solid academic background in Economics, Engineering, Management or similar
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