PpThe Marketing Specialist plays a creative role, helping grow the company's social media presence, audience, and interactions to optimize the company and its products' presence on the global social media landscape and, through these channels, indirectly increase sales. /ppIn specific, the role owner will support two Markem-Imaje brands, bMS Printing Solutions /b and bJK Group /b from the office based in Guanzate, Como. This is a Global role, driving brand excellence on a worldwide scale. /ppThe Marketing Specialist coordinates all social media activities, from supporting strategy creation and planning to content creation, execution, and reporting. Collaborates closely with Sales teams, Product/Category technical managers, and other departments such as Human Resources and Sustainability to design the best mix of our social media communication strategy. Maintains and strengthens the company's social media presence through digital channels and identifies trends and insights. /ppSupports the Sales Director in the conceptual and physical organization of events such as trade shows and identifies and evaluates the best suppliers with the support of the Purchasing department. /ph3What you will do /h3ulliSupport the manager in developing strategies, policies and guidelines for social media use. /liliDevelop and manage social media accounts, including blogs and social advocacy platforms. /liliSupport the manager in coordinating and managing the annual social media plan. /liliMeasure and report the performance of all platforms and evaluate them against objectives (ROI and KPIs). /liliWrite and/or edit English content (both visual and written) for social media posts and campaigns. /liliEvaluate emerging technologies and provide thought leadership and perspectives for adoption, where appropriate. /liliDrive internal engagement to boost usage and oversee focus groups. /liliParticipate in industry trade shows/events to propose solutions and vendors, and monitor their implementation, ensuring everything is carried out according to the provided guidelines and agreed-upon timelines. /liliAct as the front-office point of contact during trade fairs, welcoming visitors/potential customers, identifying their needs, and directing them to the appropriate sales representative. /li /ulh3What you need to have /h3ulliBachelor's degree in Communication, Marketing, or a related field with a specialization in social media and/or community management. /lili3-5 years of experience in social media and community management and/or event management. /liliProficiency with marketing tools such as Hubspot, Social Studio and Adobe Creative Cloud. /liliSolid knowledge of B2B marketing principles and SEO copywriting to drive inbound traffic. /liliAbility to work in a multidisciplinary team. /liliAbility to manage stakeholders at all levels. /liliExcellent knowledge of written and spoken English and Italian. /liliExcellent communication and public speaking skills. /liliHighly creative and open to new ideas. /liliProject management skills, with experience in identifying target audiences and creating social media campaigns that engage, inform, and motivate. /liliWillingness to travel, particularly to attend national and international trade shows. /li /ulh3What we offer /h3ulliHealth Care /liliPerformance based yearly merit increase /liliTicket restaurant /liliGrowth opportunities international environment /li /ulh3You’ll only be the right candidate if you are aligned to our values and culture /h3ulliWinning through customers /liliHigh ethical standards, openness and trust /liliExpectations for results /liliRespect and value people /li /ulpIf you believe you match our values and have the experience we’re looking for, then apply! We can’t wait to hear from you /ppAll qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, age and genetic information. /p /p #J-18808-Ljbffr