Trade Marketeer Food Service
Apply locations: Remote, Italy | Time type: Full time | Posted on: Posted 24 Days Ago | Job requisition id: Req-257990
As a Trade Marketeer in Italy, you will be responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the assigned country.
You will play a pivotal role among Core EMEA Marketing and local Sales Execution, helping both sides stay aligned on key priorities.
Deep understanding of Business and Route to Market is required to support both Pull and Push initiatives.
What do you do?
* Ensure consistent deployment and execution of EMEA marketing campaigns & initiatives.
* Deploy local campaigns in line with EMEA Marketing guidelines.
* Contribute to improving the effectiveness of all sales funnel steps to generate qualified leads.
* Enable and equip the sales team to practice consultative selling, making them preferred partners to our customers.
* In cooperation with the Marketing Manager and Country Sales Manager, build and implement PULL & PUSH trade marketing plans and activations in Italy.
* Contribute to the long-term Route to Market strategy and develop initiatives in focus segments.
* Ensure aligned timing of launches and campaigns with customers and the sales team.
* Support the marketing team and the Country Sales Manager in developing the country’s Annual Operating Plan.
* Identify opportunities to enhance customer engagement across regions.
* Stay current on market trends, industry standards, and competitor activities.
What do you bring?
* At least a bachelor's degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience within the Foodservice sector in Italy; FMCG experience is a plus.
* Understanding of channels and customer needs.
* Comfortable handling matrix organizations with strong negotiating skills.
* Fluency in English; knowledge of other European languages is beneficial.
* Strong communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is essential.
We offer a challenging role in a dynamic, growing organization in the food industry, emphasizing development and growth aligned with our core values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, we see opportunities in every potato. What opportunities do you see?
About Us
We value ambition, initiative, innovation, and collaboration—both locally and globally. Our culture is driven by sustainability, reflecting our commitment to the environment and society. Join us as a team player passionate about responsibility and sustainable growth, helping us become an even better company—good for the environment, society, and your career. We believe in growth—for our company and our employees. As we say at Lamb Weston: "If we see a potato, we see opportunities. What opportunities do you see?"
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