Trade Marketing Expert (Italy
)
Position Reports t o: Senior Trade & Marketing Manager – Southern Euro
pe
Milan, It
Indus try: FMCG – Healthcare / Be
urposeThe Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy ch
This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out perfo
re Focus)Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and
executionSupport and guide distributor sales teams with trade marketing expertise
Trade Marketing &
ActivationDevelop and deploy trade marketing plans adapted to the distrib
utor modelLead in-store activations, POS materials, and visibility i
nitiativesCoordinate product & brand launches and promotional cycles (canvass) with distributors and s
ales teamsDeliver compelling sales support materials and pre
Promotions & Commercial
distributorEnsure strong ROI and execution quality of all trade
CollaborationWork closely with Marketing, Ecom, Sales, Supply Chain, Business Analyst, Finance, and exte
onal ExcellenceManage product coding, POS materi
rofile Experience4–6 years in Trade Marketing / Marketing /
CompetenciesStrong commercial acumen
~ lly (distributors)Excellent execution and project
~ management skillsAnalytical mindset with data-driv
~ solutions EducationBachelor’s or Master’s degree in Marketing, Busines
ield Success FactorsStrong partnership with the Italian distribu
act trade activationEffective use of data and AI tools