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Global brand experiential manager (m / w / d)

Cernusco sul Naviglio
KION Group
Pubblicato il Pubblicato 10h fa
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PDescription /ppbLead the Global Experiential Strategy and Plan /b /ppDevelop and execute a holistic experiential marketing plan aligned to Dematic’s brand positioning and value propositions. /ppbCreate Cross-Reality Brand Experiences /b /ppDrive innovation across real and virtual experiences – from immersive AR / VR interactions to real-life installations – always delivering one consistent brand narrative. /ppbManage Global Tools Platforms /b /ppOwn platforms such as Cvent, ON24 and our Dematic Virtual Experiences; support onboarding, usage training and continuous innovation across global teams. /ppbDevelop Signature Experience Formats /b /ppIdeate and execute experience formats that elevate Dematic’s position across events, customer centers, industry stages and innovation platforms. /ppbShape Messaging Narratives /b /ppDefine messaging and story arcs for global brand events, aligning closely with SMEs and creative leads for impactful customer moments. /ppbTrain Position Internal Experts /b /ppSupport the identification, preparation and positioning of internal thought leaders for key events, speaking slots and brand activations. /ppbCollaborate with Cross-Functional Teams /b /ppCo-create unified brand experiences together with Brand, Creative, Content, Digital and Regional Marketing – and across the KION Group family. /ppbDrive the Dematic Virtual Experience Portfolio /b /ppEvolve and manage new virtual assets, including Tech Tours, VR hubs and gamified experiences that support education, sales enablement and emotional brand storytelling. /ppTasks and Qualifications : /ppbSkills Required : /b /ppBachelor’s degree or equivalent in Marketing, Events, Communications, CX or Brand Strategy /pp3–5 years of experience in experiential, brand, event or customer experience marketing (B2B preferred) /ppbStrategic mindset with strong creative vision /b /ppExperience with immersive technologies, hybrid event formats or gamification is a plus /ppuTools optional : /u ON24, Cvent, Unreal (nice to have), CMS, CRM, Canva, Adobe Suite /ppStrong stakeholder management and agency briefing skills /ppProven ability to lead projects and align teams across disciplines /ppPositive presence and confident communicator – both behind the scenes and in collaborative settings /ppFluent English required; additional languages are a plus /ppbWhy this role matters : /b /ppYou're here to build experiences that do more than showcase a solution– they tell a story. A story of innovation, trust and human connection. Whether on stage, on screen or on site – your work will bring the brand to life and increase engagement across channels and audiences. /ppIfyouare… /ppA true experience thinker – blending storytelling with strategy /ppEnergized by the intersection of technology, creativity and business /ppExcited to co-shape the future of customer engagement /ppHands-on, vision-driven and great with people /p #J-18808-Ljbffr

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