Ph3Overview /h3pPatagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognized internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world. /ph3Your role /h3pWe’re in business to save our home planet. Your role will contribute to this purpose by leading the planning and execution of all local marketing and enviro efforts, ensuring that all communications and activations will be implemented according to the Patagonia EMEA business strategy. This role is the key liaison between EMEA strategy and local implementation/production and must ensure that the three key areas of the function are supported to the required level: Brand Marketing, Wholesale Marketing and Enviro. /ph3Main tasks /h3ullipWork closely with the Regional and the EHQ Marketing and Enviro Teams to secure local execution of global and EMEA campaigns. /p /lilipWork with all stakeholders - marketing, enviro and sales - to create local marketing enviro strategies in support of the EMEA business strategy. /p /lilipIn partnership with the Community Marketing Impact Manager Southern Europe and Emerging Markets, the Italian Country Manager, and the Local Sales Team define detailed local marketing plan. /p /lilipLead in-region brand marketing activation and fortify partnerships to elevate our positioning as a responsible technical outdoor brand by strengthening our core sport categories. /p /lilipIn partnership with the Community Marketing Impact Manager Southern Europe and Emerging Markets manage local budget for Brand Activation, Wholesale Marketing, Marketing Contribution, Seeding and POP, ensuring timely and on-budget execution of local marketing plans. /p /lilipTrade marketing lead: handle requests from key accounts and local dealers for POP, window campaigns, online content and store events and ensure on-time deployment. /p /lilipLead the marketing relationship with the Italian Partner Stores for window campaigns and store events. /p /lilipLead the production and execution of local events such as Worn Wear, film screenings, panel discussions and enviro events. /p /lilipLead the measurement and evaluation of local marketing activities, with a strong focus on trade marketing insights and numbers. /p /lilipLead local translations in coordination with the Translation and Web Content Coordinator. /p /lilipSupport local partnerships with institutions, ambassadors, and NGO network; build a strong community of NGOs and activist. /p /lilipBe connected into the key environmental issues of the country and recommend how Patagonia can best engage. /p /lilipSupport deeper engagement of our consumers in environmental issues. /p /lilipSupport the 1% for the Planet granting process for local groups. /p /lilipSupport local 1% for the Planet grantees with their Patagonia Action Works (PAW) needs. /p /lilipWork as needed with regional PR agency and coordinate with Amsterdam PR teams. /p /lilipIn partnership with the Community Marketing and Impact Manager South Europe and Emerging Markets, work closely with the Italian Marketing Intern and support them. /p /li /ulh3What we’re looking for /h3ullipAn inclusive mindset. /p /lilipMinimum 4-5 years’ experience in event management, trade marketing or general marketing preferred. /p /lilipFluent in English and Italian; other European languages are a plus. /p /lilipKnowledge and involvement in the environmental movement is a strong plus. /p /lilipWillingness to work on certain weekends and to travel within Italy as needed. /p /lilipUnderstanding of Patagonia’s products and market. /p /lilipExcellent computer knowledge and general skills to learn new systems. /p /lilipOrganized, dynamic and self-motivated. /p /lilipAble to work independently. /p /lilipA love of the outdoors. /p /lilipA passion for saving our home planet and making a positive impact through your work. /p /li /ulh3Other important details /h3ullipThis is a temporary full-time position based in Brunico intended to support the team for 9.5 months, ideally starting from mid-March 2026. /p /lilipWe have a hybrid work model, working from home for maximum 3 days per week. /p /lilipThis role requires travel of 20%-50%: must be open to using all various modes of transport that the company offers to travel in terms of efficiency, sustainability and costs, e.g. by plane, by car, by taxi, by train, etc. /p /lilipWe strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardized questions that focus on the aspects that are important for success in the role. For this role there will also be a practical assignment, where you can showcase your skills. /p /li /ulpTo find out more about what we offer our employees click here: /ppAt Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business. /ppEvery person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, color, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age. We strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. /ppAs we are in business to save our home planet, we can only do this together. /ppbPlease make sure that your CV and cover letter are in English. /b /ppDisclaimer for recruitment agencies: Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies. /p /p #J-18808-Ljbffr