Location:
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Rome, Milan, Porcari (LU)
About Us
Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
Your team
The Marketing team’s mission is to establish a distinctive brand positioning for Snai, driving growth through cross-channel communication, leveraging strategic media and partnerships to maximize visibility and conversion across all touchpoints, while fostering innovation and ensuring a consistent brand experience.
Your role
As
Content Lead Specialist
you will support the creation and delivery of high-quality, conversion-oriented written content across SNAI’s digital and retail ecosystem, including Snaifun social and community channels, ensuring all copy is fully aligned with Brand & Communication Strategy guidelines.
You will operate within a structured governance framework, and translate strategic direction into clear, effective and compliant content across app, website, retail stores, digital signage, Shops’ terminals, in-store materials and social platforms.
What You’ll Do
Content Creation & Brand Compliance
Write and adapt commercial, promotional and informational content across all touchpoints.
Ensure all content complies with Brand & Communication Strategy guidelines and follow established validation processes.
Apply tone of voice consistently across channels, formats and customer journeys.
Support the development and maintenance of editorial and copy guidelines.
Conversion, Promotional & Social Content
Create copy for customer acquisition, conversion and promotional campaigns, in collaboration with Marketing, Product and Business teams.
Develop content for Snaifun social and community channels, adapting messaging to platform-specific formats while maintaining brand consistency.
Translate business and engagement objectives into clear, persuasive and performance-driven copy.
Product, Retail & Operational Content
Write and adapt content for: Retail PoP materials, Digital signage, PoS terminals e Product launches and in-store activations
Collaborate closely with Visual Design, Product, Retail and Social teams to ensure coherent omnichannel communication.
Support content publication and updates through CMS platforms, ensuring accuracy, clarity and consistency.
What You’ll Bring
Proven ability to write commercial and conversion-oriented copy.
Strong command of tone of voice and messaging consistency.
Experience writing for digital, retail and social environments.
Familiarity with CMS platforms and content publishing workflows.
Strong attention to detail and linguistic accuracy.
Ability to work within guidelines, processes and approval frameworks.
Collaborative mindset and openness to feedback.
Ability to manage priorities and deadlines.
Clear, structured and pragmatic communication style.
CMS platforms for content management and publication.
Familiarity with social media content workflows and calendars.
Basic SEO knowledge is a plus.
Office and collaboration tools for documentation and approvals.
3–5 years of experience in content, copywriting or editorial roles.
Background as copywriter, journalist or equivalent professional experience.
Proven experience in writing commercial and promotional content.
Experience producing content for social media channels is required.
Experience in agencies or in-house teams working across multiple brands is preferred.
Why Choose Us
Permanent contract with Hybrid Work..
A dynamic environment within the world’s largest online gaming group.
Opportunities for learning, growth and cross-country collaboration.
Meal allowance.
Supplemental Health Insurance.
Choose Us Also For
An inclusive work culture and access to our Diversity & Inclusion initiatives.
Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.
Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).
Parental Leave Packages offering additional financial and practical support.
Volunteering during working hours.
Much More About Us
Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside.
Reviews and comments from our Glassdoor and Indeed pages. Put yours!
Equal Opportunity
Flutter SEA is an Equal Opportunity Organization. xlwpduy Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.