Sofidel, headquartered in Porcari (Lucca), is a global leader in tissue paper production with a presence in 12 European countries and 11 U.S. states. We employ over 9,000 people dedicated to innovation, sustainability, and inclusivity, and our products—including toilet paper, paper towels, and napkins—are available in more than 50 countries.We proudly own well‐known brands such as Regina, Nicky, Sopalin, Le Trèfle, Hakle, Softis, Nalys, Cosynel, and KittenSoft, while also producing for private‐label retailers. With the Papernet brand, we cater to the "Away‐from‐Home" sector, ensuring quality solutions for businesses and public spaces. Wherever you are, Sofidel is there, bringing comfort, quality, and sustainability to everyday life!PurposeTo implement Group digital paid media strategies through digital publishers and media partners to reach digital marketing and communication objectives, promoting Group products and brands online.Key Responsibilities
Liaises with the digital team to develop, implement, improve, and measure digital paid media campaigns for all Group business lines in all countriesLiaises with Line of Business Marketing teams to ensure marketing objectives, brand equity, and product USPs are met in the digital paid media campaignsLiaises with external agencies to implement the process of planning, approval, ad trafficking, monitoring, and reporting of digital paid media campaignsSets up and optimizes digital paid media campaigns on every digital property and social platformContinuously improves Group digital paid media by capturing and analyzing data, metrics, insights, best practices, and innovationsAnalyzes assigned digital media KPIs, creates detailed reports, and implements improvement and optimization solutionsGuarantees that digital paid media campaigns are in line with assigned targets and budgetsAssists in digital media planning and in the media flow chart creation and updatesRelates regularly with local and international media agencies, publishers, and partners in digital media and coordinates their activityImplements and monitors the assigned budget for digital media campaigns
RequirementsMust Have:
Bachelor's degree in Economics or related fieldExperience in Amazon Ads, Meta Ads, and Google AdsFluency in English (speaking and writing)Analytical skills and capability to master raw dataPassion and enthusiasm for new technologies and innovations in the adtech/martech ecosystem
Nice to have:
Experience in Google Analytics monitoring and analysisKnowledge of most common online media and tracking tools (e.g., Tag Manager, DV360, Data Studio)Data analysis and reporting capabilitiesExperience in a similar role would be considered a plus
What We Offer
Full‐time employmentThe chance to work in an international group and a concrete opportunity for professional growthA dynamic environment based on teamworkSofidel Language Learning Programme through an innovative digital platform for you and one additional user, such as a family member or friend
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