As Digital & Communication Specialist in ROCKWOOL Italia, you’ll play an active and operational role in strengthening our brand awareness in the market by enhancing our marketing and communication strategy.
Collaborating with cross-functional teams, internal and external stakeholders, you’ll focus on our digital presence and drive successful marketing campaigns while supporting the Communication manager Italy in the day-to-day activities of the Marketing & Branding Department.
Key Responsibilities
Digital transformation
1. Develop and execute digital marketing campaigns across various channels, including web, email, social media, and display advertising.
2. Implement lead generation actions/campaigns, improving customer experience via digital tools, including webinars and marketing automation tool.
3. Create and maintain our social media presence, ensuring consistent messaging and engagement, coordinating the external agency.
4. Monitor and update local web site contents.
5. Monitor and report on campaign performance, assessing against key performance indicators (KPIs) and return on investment (ROI).
Communication
6. Prepare and implement design, layout, and contents for all outgoing marketing communication (leaflet, brochure, banner, presentations…), securing visual identity and tone of voice.
7. Secure coordination with external stakeholders (agencies, printing companies, others…).
8. Organize events (seminars, workshops, trade fairs, etc.) managing the logistic aspects, promo materials, distribution, and storage.
9. Strong cooperation with Sales department to implement sales promotion actions, events, POS materials.
10. Contribute on the operational and financial management tasks of the department (budget, estimations, expenditures).
About you
11. Bachelor’s or master’s degree in marketing, communication or a related field.
12. 3+ years’ experience in marketing and communication
13. Proven knowledge in leading and managing marketing databases, email marketing, other digital tools.
14. Writing skills
15. Collaborative and Digital mind-set approach
16. Flexibility in adapting plans according to local/global needs
17. KPI’s and results focus
18. Excellent command of the Italian and English language
A B2B working experience is considered a plus.
What do we offer
Contratto full-time a tempo determinato per sostituzione maternità.
At ROCKWOOL, our culture is one of teamwork, respect, and support.
We offer a good working atmosphere with a comprehensive package, including:
19. Salary levels compared and aligned with market trends;
20. Meal vouchers;
21. Flexible working hours + 1 day/week work from home;
22. 20 days holiday + 10 additional days leave per year;
23. CCNL health insurance;
24. Corporate welfare program;
25. Paid time off for medical visits (16 hours/year);
26. Training programs and courses that contribute to your personal and professional development;
27. Support from expert colleagues.
Who We Are
We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities all focused on one common purpose – to release the natural power of stone to enrich modern living.
Diverse and Inclusive Culture
We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.
At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity, and efficiency.
ROCKWOOL is proud to be an Equal Opportunity Employer. We value diversity and therefore welcome all applications, evaluating qualified candidates regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation, and identity.