Responsibilities
* Lead the planning and execution of paid search (Google Ads, Bing), paid social (Meta, TikTok, LinkedIn) and display performance campaigns, ensuring effective time and project management.
* Supervise programmatic strategies and generate actionable insights for performance reporting.
* Oversee end‑to‑end campaign processes: brief analysis, strategy definition, media budget allocation, vendor negotiation, media planning, booking, creative delivery, account setup, keyword and copy creation, daily optimisation and reporting.
* Maintain a strong focus on client KPIs, proactively identify opportunities to meet and exceed targets under pressure and tight deadlines.
* Act as a digital focal point for clients on all digital marketing activities and trends, demonstrating excellent verbal and written communication skills.
* Ensure best practices and drive innovation across all digital initiatives with a proactive and positive attitude.
* Support the digital leader in coordinating and motivating the team, fostering a collaborative and supportive work environment.
* Build strong relationships across Client Management and cross‑channel teams, ensuring seamless communication and alignment.
Qualifications
* Bachelor or Master’s Degree in Communication or similar fields.
* 2+ years of experience managing digital advertising campaigns, working independently and delivering high‑quality results.
* Proficient in search and social advertising platforms: Google Ads, Bing, Meta, TikTok, LinkedIn.
* Experience with DSPs such as DV360 and Adform is a plus.
* Solid understanding of display performance media vendors and technologies.
* Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook).
* Knowledge of conversion rate optimisation techniques and familiarity with ad‑serving and analytics tools.
* Strong analytical skills, financial acumen, structured and goal‑oriented mindset.
* Good command of written and spoken English.
* Ability to provide excellent customer service, balancing multiple priorities while maintaining professionalism.
* Proficient in campaign financial reporting in AdBox/NetBox.
Employment Details
Location: Milan
Brand: Iprospect
Type: Full time
Contract: Permanent
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