TXT Group is an international, IT end-to-end provider of consultancy, software solutions and services, supporting the digital transformation of customers’ products and core processes. With a proprietary software portfolio and deep expertise in vertical domains, TXT Group operates across different markets, with a growing footprint in Aerospace, Aviation, Defense, Industrial, Government and Fintech. The holding company, TXT e-Solutions, has been listed on the Italian Stock Exchange - STAR segment (TXT.MI) - since July 2000. TXT Group headquartered in Milan and has subsidiaries in Italy, Germany, the United Kingdom, France, Switzerland and the United States of America.
**Digital Marketing Strategist (product-focus)**:
TXT GROUP is looking for a resource to be included in the Digital Marketing Strategic internship.
**Main responsibilities**:
Develop and implement comprehensive digital marketing strategies to support product launch and lifecycle management;
Collaborate with product teams to understand key features and market differentiators;
Analysis and insights to refine marketing strategies and optimise campaign performance;
Monitor industry trends and competitors to stay ahead in the market;
Assist in the preparation of multi-channel marketing materials, presentations and promotional content;
Collaboration with foreign companies.
**Skills required**:
Experience or keen interest in digital marketing with a focus on product marketing;
Strong analytical skills with a data-driven decision-making approach;
Knowledge of marketing tools such as Google Analytics, SEM platforms, CRM (HubSpot) and social media management tools;
Knowledge of the English language (at least C1 level).
**Nice to have**: Good knowledge of German language.
**Education**: Degree in Economics or Marketing & Communication
Curiosity and a strong interest in the marketing sector complete the profile. Excellent communication and teamwork skills are required.
**Why choose TXT Group**:
**Teamworking**: we often have team building activities between the various departments and companies in the group. You are part of a large team, working in synergy and in an informal context open to collaboration and mutual support;
**International context**: the group is young, dianamic and international. Our corporate language is English. We are a global company with offices all over the world.