Ph3Overview /h3 pTAG Heuer: Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach, and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future. /p pIf you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you as we are looking for a highly motivated Marketing Communication Manager. /p pMARKETING COMMUNICATION MANAGER ITALY /p pbPURPOSE /b /p pReporting directly to the General Manager, the Marketing Communication Manager will oversee the development and delivery of the brand online and offline marketing to drive brand awareness, desirability, and sales performance. /p pYou will translate HQ strategic brand objectives into local brand plans for your market. This includes establishing a 360° marketing plan overseeing trade marketing, paid media, PR influencers, events sponsorships. /p h3Responsibilities /h3 ol lib360° Marketing Plans /b ul liAccording to international Brand guidelines, develop a yearly marketing strategy that helps build the brand, reinforce the brand positioning, and drive traffic engagement /li liDefine a yearly marketing plan covering : PR, Media, Events, Influencers Sponsoring /li liLead and supervise the marketing team /li liManage ROI and effectiveness of marketing activities across business channels - being sell-out and profitability driven /li liDefine and respect all yearly marketing budgets /li liBe the link between the TAG Heuer HQ and the market to broadcast reporting, optimize plans, identify opportunities and push campaigns further /li /ul /li libTrade Marketing /b ul liCollaborate with area managers and wholesale partners to implement co-op promotions and initiatives /li liDevelop marketing materials and ensure consistent brand messaging across all the POS /li /ul /li libMedia strategy /b ul liRespect HQ media guidelines and touchpoints repartition in elaborating the strategy /li liBrief and define annual media plan with our media agency /li liFor each campaign, clarify the objectives and thus define the budget, the targeted population, the assets and the media used (Offline: OOH, Print / Online: Social media, Digital) /li liDevelop and implement creativesolutions to increase awareness, drive traffic to store, and convert online drive and convert more visitors /li liMonitor performance /li liOptimize content, campaigns and key learnings /li /ul /li libPR Influencers /b ul liGrow the TAG Heuer’s PR share of voice /li liManage the PR Project Manager to write and distribute press releases, pitch stories to journalists, organize press conferences, and respond to media inquiries /li liIdentify, recruit, and nurture relationships with key journalists, key influencers and brand ambassadors to amplify our brand message and reach target audiences /li /ul /li libEvents sponsorship activations /b ul liContribute to developing, producing and delivering events to support key launches or institutional events /li liCoordinate with high-end suppliers to bring premium and luxurious projects, ensuring timely execution of various events /li liManage and oversee local Formula 1 Grand Prix activation, coordinating with HQ for seamless execution of marketing, logistics, and event management /li liEnsure set-up and deployment of new partnerships to maximize brand awareness, brand desirability and ROI /li /ul /li libReporting /b ul liLead budget presentations to the General Manager / HQ when it comes to Marketing /li liUnderstand, monitor and report on the evolving competitive landscape /li liGet consumer insights to extract learnings to help defining the CRM and trade strategies /li liBe the expert of your market quantitative and qualitative monthly and quarterly brand performance report: consumer competitive knowledge, 360 activations reports, best practices, media plan /li /ul /li /ol h3Qualifications /h3 ul liMaster degree in Marketing, Communication or Business Development /li li8+ years’ experience in marketing, retail and / or digital /li liFluent in English /li liStrong negotiation skills Inspirational personality to drive projects /li liStrong understanding of the retail environment in fast moving industries /li liStrong planning and analytical skills /li liExperienced CRM and customer loyalty builder /li liStrong affinity for the watchmaking industry /li liEntrepreneurial / startup mindset, hands on, adaptability /li liInterpersonal and relationship-building skills, collaborative team player /li liDetail oriented while keeping bigger picture focus /li liSolution-driven, focused and organized /li liStrong verbal and written communication skills /li liCreative and passionate about new trends in lifestyle motorsport /li /ul /p #J-18808-Ljbffr