Paid Media Specialist/Marketer– Italian Speaking
L'esperienza richiesta ai candidati, così come le competenze e le qualifiche aggiuntive necessarie per questo lavoro, sono elencate di seguito.
Location: Mantua, Italy (Hybrid)
Salary : Negotiable (DOE)
Our client is a leading company in the Mobility/Accessibility industry and is seeking to employ a Paid Media Specialist/Marketer – Italian Speaking - with a primary focus on the Italian market while operating as part of the central marketing team.
The role is reporting to the Marketing Communications Director.
Purpose of Position:
The Paid Media Specialist delivers business growth through high-quality lead generation across paid digital channels, with a primary focus on the Italian market while operating as part of the central marketing team.
Key to success in this role is effective collaboration with paid media agencies (with a view to bring paid activity in-house), strong performance oversight, and continuous optimisation of paid search and paid social activity to deliver efficient cost per lead and strong ROI across multiple markets.
Duties:
• Collaborate closely with paid media agencies to shape and deliver paid search and paid social strategies aligned to business objectives
• Take day-to-day ownership of paid media performance, monitoring spend, leads, CPL and conversion quality
• Lead budget allocation and pacing across campaigns to ensure optimal ROAS and cost efficiency
• Work with agencies and internal teams to audit and improve landing pages, ad copy and user journeys to drive conversion rate optimisation (CRO)
• Strengthen market visibility by identifying new keyword opportunities and monitoring competitor activity
• Maintain up to date knowledge of market and competitor information from a digital marketing perspective, to ensure activity is relevant and impactful
• Translate complex performance data into clear insights and recommendations for internal stakeholders
Personal Specification:
* Italian / English language fluency (spoken and written)
* At least 2 years’ hands-on experience working on paid media campaigns (PPC and paid social)
* Strong understanding of paid search performance metrics (CPL, ROAS, conversion rate, impression share)
* Experience xjrgpwk with Google Ads (Search, Performance Max) and paid social platforms
* Understanding of CRO principles and landing page optimisation
* Knowledge of SEO and how paid and organic activity support each other
* Ability to analyse and interpret performance data to support decision-making
* Experience managing budgets and pacing spend against targets
* Strong stakeholder management and communication skills
* Ability to translate complex performance data into clear, simple insights
* Organised, detail oriented and comfortable working across multiple markets
* Experience working in multi-market or European business environments
* Experience in lead generation driven businesses