Da remoto: Remoto
The Lifecycle Marketing CRM Manager is a key position for managing existing customer communications based on their relationship/status, primarily in the email, mobile and in-platform channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-class onboarding, upsell, cross-sell or retention communications to the customer database. Build personalized campaigns, leveraging data and user research to improve the user experience. This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights. Responsibilities:- Develop and execute lifecycle marketing strategies that increase customer engagement, customer satisfaction, and retention.- Create and manage customer segmentation and targeting strategies to optimize the customer journey, ensuring that each segment receives tailored and relevant communication and offerings.- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.- Develop and execute SMS and in-platform notification campaigns to engage customers on the Bookmap platform.- Build and maintain a deep understanding of customer behavior, preferences, and needs to better align the marketing strategy.- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.- Create and continuously optimize email marketing programs that leverage customer behavior data to drive revenue growth or prevent churn- Map Bookmap’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retention- Build strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for their email marketing program.- Manage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, and deployment as well as reporting.- Identify and pursue upsell and cross-sell opportunities.- Create targeted marketing campaigns aimed at increasing customer lifetime value.- Build strong relationships with key customer stakeholders to drive advocacy and referrals.- Define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals, and effectiveness- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.Qualifications- +3 years managing email and in-app/push strategies and execution including:- Lifecycle marketing creative/messaging strategy- Audience segmentation- Automated flows (welcome series, cart abandon, post-purchase reminders, etc.)- Personalization- Data analytics and reporting- Strong understanding of customer behavior and segmentation.- Excellent communication and collaboration skills.- Strong analytical skills and ability to use data to inform decisions.- Experience with A/B testing and experimentation.- Experience driving up-sell and cross-sell programs from conception through implementation- Ideal experience in a brand direct-to-consumer or subscription business- Excellent written and verbal communication skill with strong attention to detail- Proven track record of driving customer engagement, retention, and growth through effective marketing initiatives.What we offer- 100% remote work- Paid annual & sick leave- Compensation of new equipment and software- Sponsorship of training - A great international team and friendly environment
📌 Urgente: Lifecycle Marketing CRM Manager
🏢 Bookmap
📍 Mantova