Experteer OverviewIn this role you will lead strategic brand development for the AIR & CARE portfolio across IMDD markets, translating global strategies into locally actionable plans. You will identify growth opportunities, manage market insights, and ensure brand readiness for launches. You will collaborate with BUs, Partners, and cross-functional teams to drive market expansion and differentiate the brands in priority markets. This is a chance to shape brand strategy in a global-to-local context and drive measurable impact in international markets.Retribuzione / BenefitsLead development and execution of insight-driven brand strategies for AIR & CARE across priority IMDD marketsTranslate global brand strategy into locally actionable plans for distributor marketsIdentify growth opportunities and barriers in Tier 1 markets and address market challenges with BUs and PartnersOversee market research, insights studies, and HCP perception analysesMonitor competitive dynamics and therapy trends using IQVIA data and CI; collaborate with BI & ComExCoordinate launch readiness with Lifecycle & LE Lead; monitor post-launch performanceDeliver brand governance and stakeholder guidance in BRMs; train Partners and collaborate with Global Franchise, Medical Affairs, and Commercial teamsIdentify market execution gaps and develop tailored activation initiatives with Tier-1 markets and PartnersResponsabilità7-10 years in pharmaceutical marketing or related fieldStrong experience in brand management or strategic marketingProven track record in brand planning and execution in pharma or life sciencesExperience with launch planning and lifecycle managementStrong understanding of brand planning, market insights, competitive positioning, and launch readiness in a matrix environmentExcellent stakeholder management and cross-functional collaboration; ability to translate global strategies into local plansStrong analytical mindset capable of interpreting market data and translating into actionRequisiti fondamentalicomprehensive healthcare programswork-life balance initiativesrelocation supportcompetitive salary with bonusesflexible working arrangements and remote optionstax assistance for foreign colleagues
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