Amazon Music Japan is seeking a strategic, insight-driven Brand and Social Lead to define how Amazon Music shows up in Japan’s cultural and competitive landscape. This role owns Japan’s brand narrative foundations and social strategy, while directly leading priority brand initiatives and integrated campaigns.
As a senior individual contributor, you will set strategic direction and personally own high‑impact brand projects end-to‑end — from local customer insight and brief development through launch and post‑mortem. You will operate hands‑on in shaping campaign direction, reviewing creative, and guiding execution to ensure cohesive storytelling, cultural relevance, and measurable business impact across campaigns and tentpole moments.
Key Job ResponsibilitiesDefine and evolve Japan’s brand narrative architecture, translating global brand direction into locally resonant strategy grounded in market and competitive insight.
Lead the development and execution of integrated brand campaigns across tentpoles, partnerships, and content launches, ensuring cohesive storytelling across touchpoints.
Own end‑to‑end social strategy across priority platforms, including operating model, content pillars, and channel roles aligned with business objectives.
Oversee creative, media, and social agency partners to ensure high‑quality execution, brand consistency, and timely delivery.
Bring a social‑first perspective to integrated marketing initiatives and collaborate on amplification planning.
Navigate global and local stakeholder alignment, including facilitating leadership reviews and cross‑functional planning forums.
Represent Japan brand strategy in global discussions and ensure effective local implementation.
Define success metrics for brand and social initiatives, conduct structured post‑campaign analysis, and translate insights into actionable improvements.A Day in the Life
You will operate at the intersection of brand strategy and campaign execution. A t