Experteer OverviewIn this role, you will transform marketing data into actionable insights that drive brand, digital, and trade decisions. You will embed intelligence across Campari Group, connecting analytics to brand-building and marketing effectiveness. You'll evangelize data-driven storytelling to improve cross-channel communications and platform activation, with a focus on paid, owned, and earned media. This is a hands-on position that partners with global and local teams to shape strategic decisions and performance measurement.Retribuzione / BenefitsCreate data-driven stories that influence business and marketing choicesDevelop reports on brands, competitors and consumers across major digital channelsTranslate analyses into clear stakeholder recommendationsDefine north-star metrics and signals to demonstrate business impactIdentify critical signals within large data setsCollaborate with regional/global stakeholders to set priorities and questionsPartner with vendors to specify models and analytical approachesGuide vendors to deliver robust analyses and insightsCollaborate with digital leads and brand teams to activate insights and evolve digital PR/talent programsExplore new models and opportunities to enhance decision-makingResponsabilità5+ years of experience in marketing with measurement analytics or data-driven rolesProven ability to turn data into actionable marketing insightsFluent English; other languages a plusStrong understanding of brand insights, consumer behavior, competition, and marketing effectivenessKnowledge of digital marketing and measurement tools (analytics, social listening, media, CRM, and search data)Proficient data visualization skills and dashboardsExcellent storytelling, communication, and stakeholder management skillsStrategic, hands-on, delivery-focused mindsetCurious, proactive, and capable of working across culturesWillingness to travel when needed
#J-18808-Ljbffr