Grafton Office, a team dedicated to enhancing the experiences, skills, and potential of candidates across Accounting, Sales, Marketing, HR, Legal, Purchasing, and Office Management, is seeking a Digital Marketing & Lead Generation Specialist for an important manufacturing company in the packaging sector. Responsibilities Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, and related channels. Analyze data using Google Analytics, Tag Manager, and Search Console to monitor campaign performance and improve results. Implement on-site and off-site SEO strategies to enhance website ranking. Create and optimize content and landing pages to increase conversions. Develop marketing automation workflows and nurturing funnels to convert leads into customers. Plan retargeting and remarketing strategies to maximize ROI. Monitor and optimize the customer journey based on data. Requirements Proven experience in digital marketing with a focus on lead generation. Excellent knowledge of Google Ads, Analytics, Tag Manager, and SEO practices. Experience managing PPC campaigns. Proficiency with CRM and marketing automation tools. Strong data analysis and reporting skills. Knowledge of CMS platforms like WordPress. Additional Information Full-time position, Monday to Friday, with the possibility of 2 days of smart working per week. Contract type: fixed-term or permanent, based on experience. Salary: up to €35,000 RAL €200 annual welfare company cafeteria and gym. Location: Near Mortara (PV). If you believe you have the skills and attitude for this role, please submit your application. Grafton Office is a specialized branch of Gi Group Spa, authorized by the Ministry of Labour and Social Policies. J-18808-Ljbffr