Overview
IMPIEGATO / A UFFICIO MARKETING ISCRITTO ALLE CATEGORIE PROTETTE L 68/99
Our esteemed client is a leading international food company with commercial activity in many markets across the world. For 100 years now, their passion is to offer products made from the best & freshest ingredients, managing a diversified portfolio with iconic brands and offering a high quality & tasteful experience, loved & trusted by their consumers. This role is based in LUXEMBOURG and is reporting to the Digital Marketing Manager. G.A.S. up to 70K + Bonus.
Responsibilities
Responsible for all day-to-day operations: from the planning process to the implementation and optimization of Social Media campaigns (Facebook, Instagram, Pinterest, TikTok), of digital video campaigns (YouTube) and paid search campaigns (Google Search) – direct buying.
Upload and manage keywords, ad creative, and ad extensions for Search campaigns. Perform ongoing keyword discovery, expansion, and optimization. Utilize bid management tools to maximize the effectiveness of campaigns.
Oversee daily performance, budget pacing, and trends to meet campaign goals. Make necessary campaign optimizations.
Perform A/B tests and experiments in paid media to gather new recommendations for the media strategy.
Plan and schedule organic content in social media. Review organic performance results for assigned markets.
Contribute to defining guidelines and best practices for social media organic strategy.
Identify food trends through Pinterest trends, and create a content proposal for paid media tailored to the market needs.
Assist in managing the website, uploading content, and coordinating with the external agency for functional updates.
Track, report, and analyze all digital marketing campaigns and website analytics.
Monitor market trends in the food and dairy sector through the internal social listening tool.
Present results to leadership as needed.
Liaise with the Company's International marketing teams for implementations of each Country's digital activities.
Other duties as assigned.
Qualifications
Bachelor's degree, preferably with a focus on advertising, marketing, business administration, or communications
Approximately 3-5 years' experience in paid search and Social Networks media buying
Experience with search engine platforms, web analytics tools, bid management tools, and other third party tools such as Google AdWords and Google Analytics, Facebook Business Manager
Google Ads and Facebook Ads certifications are desired
Strong project management skills
Strong communication skills
High attention to detail
Proficient in analytical and Excel skills
Languages: Fluent English. French or German are not required but it is a plus
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