PAs a key architect of this major manufacturer brand voice in Europe, the Content Specialist is responsible for the planning, creation, localisation, and strategic distribution of engaging, high-impact marketing content. This role steers the brand narrative across channels to reinforce their market leadership, support dealer success, and align regional messaging with global objectives. /ppbr/ppstrongRole: Content Specialist /strong /ppstrongSalary: 43,000€ - 55,000€ + benefits + bonuses /strong /ppstrongLocation: Italy /strong /ppbr/ppstronguKey Responsibilities for Content Specialist /u /strong /ppbr/pulliDevelop and execute the regional content strategy in alignment with global brand guidelines. /liliCreate compelling written and visual content (e.g., brochures, case studies, videos, customer stories) tailored for European markets and dealer needs. /liliEnsure consistency in the company tone-of-voice and visual identity across all collateral. /liliCoordinate with media agencies to manage press releases, journalist relations, and earned media coverage. /liliCollaborate with dealers to capture and disseminate success stories and best practices. /liliMonitor content performance metrics and recommend optimisation strategies. /li /ulpbr/ppstronguRequirements for Content Specialist /u /strong /ppbr/pulliProven expertise in content creation, storytelling, and brand management. /liliStrong visual literacy and experience in coordinating multimedia campaigns. /liliDemonstrated success in managing media relations and press communications. /liliExcellent project management and cross-cultural communication skills. /liliFluency in English; additional European languages are a plus. /li /ulpbr/ppThis is a great role for a Content Specialist to work with a truly global manufacturing business and to develop your skills and processes. /ppbr/ppstrongApply online for a confidential discussion / /strong /ppElite Consultancy Network is a brand within the Executive Network Group. We work with a range of Manufacturers, Dealerships and Hire/Rental businesses within the Construction Equipment sectors and cover all requirements across Sales, Service and Operations. /p