PstrongBAT is evolving into a global multi-category business with the purpose of creating A Better Tomorrow by Building a Smokeless World. /strong /p pBritish American Tobacco Italy has an exciting opportunity for a strongBrand Executive in Rome /strong. /p pThe role aims to maximize the potential of the assigned brand by developing, communicating, and implementing strategies and consumer engagement activities aligned with Marketing, Brand Portfolio, and Consumer Space strategies to achieve brand objectives. Responsibilities include coordinating research, development, and execution of merchandising strategies and designing communication materials to ensure optimal brand presence and positioning. /p h3Your key responsibilities will include: /h3 ol liLead and evaluate projects to implement brand strategies, including product and campaign development in collaboration with internal stakeholders. /li liManage budget allocations effectively within approved budgets. /li liBrief and manage agencies for brand projects. /li liAnalyze market data to identify new marketing opportunities. /li liSupport brand planning in collaboration with the Market Category Manager. /li liMentor trainees and interns, transferring know-how to new team members. /li liCreate promotional materials for key customers and specific locations. /li liDevelop relationships with advertising suppliers and manage contracts to ensure quality and timeliness. /li liCoordinate communication between Brand Marketing, Trade Marketing, and Operations to execute plans effectively. /li liProvide competitive insights to maintain BAT’s market advantage. /li liDrive innovation to increase the effectiveness of brand activities. /li /ol h3What are we looking for? /h3 ul liUniversity Degree /li li2-3 years of experience in brand management, preferably in FMCG /li liAttention to detail, presentation skills, and a sense of ownership /li liLeadership and influence skills /li liStrong analytical and data-driven mindset /li liProactive, flexible, and project management skills /li liAbility to develop effective in-store communication and promotions /li liCommercial mindset /li liFluent in English and Italian /li liProficiency in Word, Excel, PowerPoint /li /ul h3What we offer you? /h3 ul liMarket-leading annual performance bonus /li liVarious benefits including health plans, work-life balance initiatives, transportation support, and flexible holidays /li liOpportunities for internal advancement and career development /li liAccess to online learning and leadership programs /li liA transformative environment focused on continuous improvement /li /ul h3Why join BAT? /h3 pWe are recognized as a Global Top Employer, fostering collaboration, inclusion, and partnership. We support diverse backgrounds and career breaks through programs like The Global Returners. Learn more about our culture and employee experience a here /a. We are committed to providing accommodations during the recruitment process to support your full potential. /p #J-18808-Ljbffr