Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.
Job Description
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
At Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.
About the role
In this position, you 'll play a critical role as brand guardian, ensuring consistency of brand execution and application across multiple priority projects. You 'll also have the opportunity to lead critical projects that shape the future across the wider portfolio too.
You 'll build the future of our brands, ensuring all programs are consistent and in line with brand and company strategy and ensuring the right priorities are fully resourced.
Your Key Responsibilities
Leading future direction for our brands and business including the 1 year and 3 year brand strategic growth plans
The leader and owner of brand content and connections strategy which will require brilliant creative judgement, outstanding execution and engagement with senior partners
Inspiring and leading cross functional and inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution
Prioritizing and resourcing projects to achieve brand and business outcomes
Building brands of the future and shaping the long term consumer relationship with our brands
Supporting Marketing Leadership Team {MLT} and other MM's on development of top priority projects ensuring brand consistency.
Supporting MLT in defining the portfolio strategy and approach to win both for brand priorities and at beer/spirits portfolio level
Supporting full talent pool in the development of growth drivers that deliver against business growth ambitions and priorities whilst ensuring strategic fit
Ensuring all projects meet the Diageo expectations
Impact. Our projects deliver business outcomes in terms of brand equity, recruitment, share gains or margin enhancement.
Fame. Making our brands the most talked about and resonant in culture
Local relevance. Ensuring local consumers are at the center of all of our plans, exciting and adapting global drivers to deliver.
Creative Flair. We create work that stops consumers and is recognized globally
Learning. No project is over until we have learned from it and shared the findings
You will be building purposeful winning brands, using insight to sell more and forge powerful relationships. You 'll drive marketing performance, by delivering integrated execution.
About you
Strong relevant marketing experience – 10+ years with strong understanding on Italian market (consumer, media, culture)
Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes
Holistic skill set across all marketing pillars as well as a track record of leading groundbreaking business results
Being able to excel when in ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
A history of working across media, digital social & DDM, experiential, PR, culture and trade marketing
Experience of working with and leading a team, whether directly or indirectly
Experience working across multiple countries/geographies/cultures
Language Requirements: Proficient Italian and English
Our Offer
An inclusive company culture that puts employees and their development first
A competitive salary with bonus and many benefits that suit your lifestyle
An industry leading parental leave policy
…and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere ”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don’t let anything stop you from applying!
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know atDRINKiQ.
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