ABOUT THE COMPANY
Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant all-suite ships all-inclusive pricing worldwide itineraries and genuine hospitality All our ships feature spacious ocean-view suites with butler service and most include private verandas meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond Whether you want to gaze at icebergs or palm trees the choice is yours Our ships sail pole-to-pole to over 900 destinations on all seven continents leaving (almost) no part of coastline uncovered We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team
ABOUT THE ROLE
We are seeking a skilled Sr Analyst eCommerce Analytics & Reporting to join our Central Analytics team The ideal candidate will be responsible for analyzing eCommerce data generating insightful reports and providing actionable recommendations to enhance our online sales performance
Key Responsibilities:
Data Strategy & Leadership:
Collect analyze
- and interpret eCommerce data from various sources
- Develop and maintain regular reports and dashboards to track key performance indicators (KPIs)
- Identify trends and provide data-driven insights to optimize the online shopping experience
- Collaborate with their Manager and other stakeholders to support decision-making
- Monitor and report on the performance of digital marketing campaigns
Performance Analysis & Optimization:
Analyze website traffic conversion metrics
- leads and sales data
Identify trends opportunities
- and areas for improvement
Provide insights to optimize marketing campaigns user experience
- and sales funnels
Reporting & Dashboards:
- Design and maintain dashboards and reports for executive leadership and stakeholders
Ensure data accuracy consistency
- and timely delivery
Cross-functional Collaboration:
Work closely with Marketing Product UX
- and Merchandising teams to align analytics with business goals
Support A/B testing personalization
- and other initiatives with data-driven insights
Tools & Technologies:
Utilize tools such as Google Analytics Adobe Analytics SQL Tableau/Power BI
- and other relevant platforms
- Stay updated with emerging trends and best practices in eCommerce analytics
QUALIFICATIONS AND EDUCATION
Bachelor's degree in Business Marketing Data Science
- or a related field
- Proven experience in web/eCommerce analytics and reporting
Proficiency in analytical tools such as Google Analytics Adobe Analytics Excel
- and BI/data visualization software
- Strong analytical and problem-solving skills with attention to detail
- Excellent communication and presentation skills
- Experience with eCommerce platforms
- Knowledge of SQL and digital marketing strategies