The Coronary & RDN (CRDN) businesses are part of the CardioVascular Portfolio. Our customers are clinical and non-clinical, and mainly (but not exclusively) within the field of Interventional Cardiology. They include, Cardiologists, Theatre managers, Specialist nurses, Directorate managers and Procurement.
As a Field Market Development Specialist, reporting to the District Manager South CRDN (Coronary & Renal Denervation), you will be responsible for developing, directing and executing local market development activities. In close collaboration with the Sales Team, you will create and implement programs to help raise awareness and increase the adoption of the Renal Denervation (RDN) product portfolio, with the responsibility to provide a development service in the assigned territory to support the sales strategy.
A Day in the Life
* Develop, update, and execute strategic market development plans.
* Develop strategies and tactics to build awareness and adoption of the therapy by physicians, patients and hospitals.
* Guarantee technical support in cathlab in the early phases of a new account setting
* Identify key areas of focus in the RDN continuum through market research in collaboration with key internal and external stakeholders.
* Provide country market access plans for all RDN growth drivers identified by PAA (Patient Access and Acceleration)
* Increase awareness to solutions for patient conditions through focus groups and congress activities and by helping to deploy available educational and healthcare economics programs.
* Create awareness concerning existing clinical evidence. Identify clinical evidence gaps.
* Partner with patient advocacy groups.
* Work with Health Economics, Clinical and Marketing colleagues to develop and launch clinical and healthcare economic evidence dissemination tools, information material and procedural guides to drive adoption of the RDN portfolio.
* Ensuring execution of commercial activities by Sales Force
Must Haves
* Bachelor's Degree required
* 5+ Years of sales or market development experience within medical devices / healthcare or Pharmaceutical Industry
* Demonstrated ability to apply marketing experience and business knowledge to drive achievement of business goals
* Strong business acumen and experience of working successfully in a matrix organization
* Excellent IT skills, including all Microsoft packages and proficiency in using modern multi-media tools, sales systems and daily usage of CRM systems
* Fluency in English, both verbal and written
Nice to Haves
* Clinical experience
* Previous experience in the cardiovascular field
We Offer
We offer a competitive salary and benefits package to all our employees :
* Flexible working environment
* Annual Incentive Plan % depending on company results
* Pension scheme and group discount on healthcare insurance
* Training possibilities via Cornerstone / Skills Lab
* Employee Assistance Program and Recognize! (our global recognition program)
Our Commitment
Our unwavering commitment to inclusion, diversity, and equity (ID&E) means zero barriers to opportunity within Medtronic and a culture where all employees belong, are respected, and feel valued for who they are and the life experiences they contribute. We know equity starts beyond our workplace, and we must play a role in addressing systemic inequities in our communities if we hope to have long-term sustainable impact. Anchored in our Mission, we continue to drive ID&E forward both to enhance the well-being of Medtronic employees and to accelerate innovation that brings our lifesaving technologies to more people in more places around the world.
Field Specialist • Varesina, Milan, Italy
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