PGenerali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world the Generali Group is one of the most significant players in the global insurance and the asset management industry. Generali supports each firm to innovate and grow with full investment autonomy ensuring they are set up to develop sustainable and innovative solutions. With the stability of Generali Group backing, the platform enables investors to access distinctive strategies and experts' insights. /ppbr/ppGEB is a global Employee Benefits platform that helps Multinational Corporates succeed by protecting and enhancing the physical, emotional financial wellbeing of their human capital. Driven by customer service, innovation, and operational excellence, GEB is built on an ecosystem of partnerships to support clients on their Environmental, Social Governance journey. /ppIts presence is truly global (127 countries) and reliable thanks to 136 trusted local Network Partners, who enable the provision of focused expertise and support to 298 Lifecycle Pooling coordinated multinational programmes, 324 other global solutions and 62 Captive programmes, with a premium volume of €1.643 billion (YE 2024 figures). /ppbr/ppFor more information, please visit our website /ppbr/ppbr/ppThe strongDigital Event Marketing Specialist /strong role has a global remit and will assume responsibility for all GEB digital marketing platforms and support GEB Event Marketing Manager with the organization of events. This is a data-driven role working closely with other members of the Marketing Communications team, with the sales organization, Global Analytics Insights Team, and Operation departments to maximize business opportunities, improve our digital marketing as well as digital transformation of processes and procedures, and support the event organization. /ppbr/ppstrongemuMain accountabilities (non-exhaustive list): /u /em /strong /ppstrongemWithin the digital area /em /strong /pulliManage all our digital marketing platforms and automation, email marketing, surveys, video streaming and more /liliActively contribute implementing new tools and functionalities (e.g. Salesforce Account Engagement, PiwikPro, CVENT use expansion, PowerApps for Automation, etc.) /liliPlan, measure, report and improve digital campaigns and activity, including (but not exclusively) newsletters, webinars, display advertising, and website /liliCreate/ prepare/ send Salesforce email campaign (newsletters, digital campaigns) /liliCreate a Toolbox process documentation for email campaign activities /liliManage newsletter subscription requests with our platform provider /liliTaking ownership of Client Data Centre Subscription Process (in coordination with GAO, Commercial and COO area) /liliLiaise with suppliers and invoices, manage platform users /liliOversee web maintenance and implementation of our Lifetime Partner customer journeys – /lilireporting bugs, raising and chasing helpdesk tickets, testing new features on User Acceptance Testing (UAT) site, and supporting management and deployment of service releases on our website and portals /liliConduct regular web content quality audits to ensure our website and portals are of great standard /liliContribute to the global marketing plan by advising on best use of digital channels and becoming a champion for digital best practice in the team /liliFind synergies and efficiencies among the MARCOM tasks, specifically through the usage of /liliOffice365 and other digital tools, and identify opportunities for digitalization and automation through PowerApps to improve in-department teamwork and cross-department efficiencies /liliActively contributes to the research, development and implementation of new tools to facilitate the planning, execution and KPIs’ measurement of MARCOM initiatives /li /ulpbr/ppstrongemWithin the event management area /em /strong /pulliSupport the execution of small to large-scale events /liliSupport the delivery of seamless experiences for stakeholders /liliCoordinate and execute the operational aspects of the event management /liliLiaise with suppliers and invoices /liliManage and implement digital campaigns for event registrations with CVENT (registration landing pages, email automation) /liliManage attendee communication, including saving the date, invitations, confirmations, updates, and post-event follow-ups /liliImplement marketing strategies to promote commercial and GEB owned events and drive attendance /liliSupport the Marketing Communication team to create promotional materials, content for social media campaigns and mailing, and maximize exposure /liliOversee the digital event registration processes via our event management platform, ensuring a smooth, professional and efficient experience for attendees /li /ulpbr/ppemThe above list is not limitative and may be amended/adapted at any time by the Employer, at its own discretion, in accordance with the business needs. /em /ppbr/ppbr/ppstrongemuDesirable skills competencies: /u /em /strong /pulliExcellent interpersonal skills and ability to interact across all levels of an organization /liliGood project management skills, able to work independently as well as in a team /liliAttentive to details /liliEnjoy working in a changing and fast-paced intercultural environment /liliGood ability to think strategically, creatively and “out-of-the-box” to meet stakeholders’ objectives. /liliProactive and solution-oriented; “make it happen” attitude and innovative/business minded spirit /liliResults-oriented and able to measure success /liliGood communication skills in writing, speaking, and presenting /liliExcellent knowledge of digital tools including CMS web analytics, email marketing and automation platforms, MS Office package /liliGood knowledge of SalesForce CRM (certification is a plus) /liliWorking knowledge of HTML and CSS /liliAdobe Creative Suite and/or video editing experience /liliFlexible and entrepreneurial approach to work /li /ulpbr/ppstrongemuDesirable qualifications background: /u /em /strong /pulliDegree in Marketing (or strong experience in digital marketing area in the service industry type insurance or bank sector) /liliMinimum 5 years’ experience in similar roles /liliProven experience with digital communication. Working knowledge of Tools Channels Media /liliExperience in global organizations, with scope across different geographies is required /liliPrevious experience in a multi-cultural and international environment is considered an asset /liliFluent in English, any other language would be considered an asset /li /ulpbr/ppbr/ppThis recruitment deals with a permanent and full-time position, based in Assago (close to Milan, Italy). /ppbr/ppbr/ppstrongemGenerali Employee Benefits’ commitment for recruiting /em /strong /ppemGenerali Employee Benefits is committed to promote equal opportunities in employment. Candidates will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. /em /ppemAt Generali, we believe that it is our differences that make the difference. At the heart of everything we do, we value the fact that we are all human beings, unique in our own ways, bringing different cultures, lifestyles, mindsets, and preferences. Our commitment is to leverage this Diversity to create long-term value, to be innovative, sustainable, to make the difference for our people, our clients, our partners as well as our communities. We strive to promote a culture where DI is embedded in how we work and do business every day. All of us around the world are taking actions every day to create an inclusive and accessible workplace, where every person feels empowered to take ownership, to challenge biases and lead the transformation with a human touch. /em /ppbr/ppemGenerali Employee Benefits endeavours to contact candidates within 21 days of application. However, if you do not hear back after 3 weeks then please assume on this occasion, unfortunately, you have not been successful. /em /ppbr/ppemPersonal data collected will be strictly used for recruitment purpose only. All unsuccessful applications will be destroyed max. 3 months after this recruitment campaign closing. /em /p