Ph3BLUSERENA HOTELS RESORTS – ABOUT US /h3 pOur story began with a seaside hotel. /p pSince then, our group has grown into an international organization. /p pToday, we welcome our guests in 13 four- and five-star hotels and resorts, modern conference centers, and the prestigious Ethra Thalasso SPA. /p pOur hotels are located in Sardinia, Puglia, Sicily, Calabria, and Abruzzo, overlooking stunning beaches, as well as in Piedmont, in the Vialattea ski area. /p pWe offer approximately 4,200 rooms and, during peak seasons, employ around 2,500 people. /p pWe aim to provide our guests with moments they will remember forever. We listen to their wishes to create the holiday they dream of. /p pWe care for and respect the territories that host us, their environment, and their development. /p pThanks to all this, and to our daily commitment, we are able to offer unforgettable experiences with all the passion and care of authentic Italian hospitality. /p h3POSITION OVERVIEW /h3 pAre you an experienced and visionary Digital Marketing Growth professional, eager to drive digital growth and elevate the customer experience? /p pBluserena is looking for a bHead of Digital Marketing Growth /b (m/f/d) to lead the Group’s digital growth strategy, enhance commercial performance, and elevate the end-to-end customer experience across all digital touchpoints. /p pIn this role, you will report to the Director of Marketing Communication and will be responsible for defining and executing the Group’s digital vision, with full ownership of acquisition, conversion, engagement, and loyalty strategies. /p pThis is an ideal opportunity for a profile combining strategic vision, analytical mindset, and strong leadership skills, with proven experience in digital growth, direct revenue generation, and customer-centric transformation within complex and dynamic environments. /p h3LOCATION /h3 pThe position is open at our bHeadquarters /b in Pescara (Abruzzo), with the possibility of remote working according to company policy. /p h3KEY RESPONSIBILITIES /h3 ul liDefine and lead the Group’s digital growth strategy, aligned with business, revenue, and brand objectives /li liOversee the entire guest lifecycle: awareness, acquisition, booking, engagement, retention, and loyalty /li liManage digital strategies across SEO, SEM, Paid Social, Display, Metasearch, Email Marketing, and Affiliate channels /li liPlan, execute, and optimize full-funnel media and performance investments, monitoring KPIs such as direct revenue, ROAS, conversion rate, CAC, lead generation, brand visibility, and ROI /li liSupervise website, booking engine, UX, CRO, and the digital customer journey /li liIdentify and develop new acquisition channels and growth opportunities /li liCoordinate multidisciplinary teams across performance marketing, CRM, loyalty, analytics, and digital experience /li liCollaborate with Revenue Management, Sales, Operations, and Brand teams to align commercial priorities and digital initiatives /li liLead CRM and loyalty strategies through segmentation, personalization, customer profiling, customer value, and data activation /li liSupport the CRM Coordinator and Loyalty Coordinator in developing campaigns and programs dedicated to repeat guests /li liLead marketing analysis and customer insight activities through dashboards, reporting, surveys, customer research, and UX analysis /li liPromote a customer-centric, data-driven culture focused on continuous innovation /li liLead digital transformation and digital enablement initiatives in collaboration with internal stakeholders, partners, media, CRM, and digital agencies /li liOversee budget planning, forecasting, reporting, governance, execution quality, and consistency across digital platforms /li /ul h3REQUIREMENTS QUALIFICATIONS /h3 ul liAt least 8 years of experience in leadership roles within Digital Marketing /li liProven experience in driving digital revenue growth and customer acquisition strategies /li liStrong expertise in performance marketing, CRM, marketing automation, and digital analytics /li liDeep understanding of the customer journey, conversion optimization, and digital product evolution /li liExperience managing and developing multidisciplinary teams and coordinating external agencies /li liStrong analytical skills, strategic thinking, and results‑oriented mindset /li liExcellent stakeholder management and cross-functional collaboration skills /li liAbility to operate effectively in complex, dynamic, and transformational environments with a customer‑centric approach /li liExperience in hospitality, travel, leisure, or consumer‑driven industries is considered a strong plus /li liFluent in both Italian and English /li /ul pSalary Range in line with the pay transparency principles set out in EU Directive 2023/970: CCNL: Tourism – Federalberghi; Level: 1st Level – QB; RAL: €50,000 – €60,000 /p pThe final salary placement within this range will be determined based on an objective assessment of the candidate’s skills, previous experience, and professional qualifications demonstrated throughout the selection process. /p pWe do not request or use information regarding candidates’ salary history. /p pThis position is open to candidates of all genders, ages, physical abilities, sexual orientations, political opinions, religious beliefs, ethnic origins, and nationalities, in full compliance with applicable equal opportunity and anti‑discrimination legislation. /p pBy submitting your application, you declare that you have read the information available on /p /p #J-18808-Ljbffr