Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing Excellence
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D.; Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
Dive into the heart of innovative marketing at Reckitt as our next Data Driven Marketing and Media Specialist / Lead. Your expertise will be the compass that guides our marketing efforts, turning data into compelling stories and smart, strategic campaigns. If you have a passion for transforming insights into action and watching your ideas elevate our brand performance, this is your opportunity. The Digital Media Manager plays a pivotal role in leading Reckitt’s digital campaign activations in-platform, overseeing media performance & developing campaign best practice. Being the main point of contact for the Western Europe Consumer Engagement (CE) Pod, you will be responsible for co-creating digital activation plans across key brands in collaboration with a wider team – supported by the local Media, Audience & Performance teams.
The Digital Media Manager will oversee the daily media performance across key channels, ensuring campaign optimizations are implemented. You will act as the senior digital expert for key digital platform(s) – responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns.
The Applied Media Science (AMS) team works closely with both external partners & internal teams to ensure Reckitt’s campaigns are activated with excellence in-platform. Reporting directly to the Digital Trading Lead – you will be responsible for managing a team of Digital Associates to ensure media best practices are followed.
Working closely with the CE Pod to ensure all digital campaign details get actioned in accordance with the campaign briefs
Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success
Advising on digital media channels & in-platform tactics that align to the media comms objectives
Oversee a team of digital traders, providing necessary training & assistance in managing digital campaigns in-platform
Develop digital channel playbooks – championing in-platform best practices & upskilling the internal trading team on new platform capabilities
Collaborate with cross-functional teams to execute digital test & learns
Providing monthly media actualizations to CE teams
Identify new testing opportunities that will help drive our media activations forward, through working with industry partners and internal stakeholders
Bachelor’s degree in marketing, Business, or a related field.
Proven hands-on experience in planning & buying successful programmatic and/or paid social/search campaigns/Ecommerce. (Demonstrate strong understanding of programmatic DSPs and/or Social (DV360, TTD, Amazon, e-retailer DSPs etc), (Meta, TikTok etc) and paid search a plus
Previous exposure to using ad verification & ad server platforms such as the likes of DoubleVerify & Google Campaign Manager
A desire to grow your knowledge of digital marketing platforms
Strong stakeholder management with excellent communication skills
Good proficiency in using Excel & PowerPoint
Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Marketing optimization, Commercial accumen, Collaboration, Brand Management.
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition;