Overview
The Group Brand and Social Communication Specialist is involved in all aspects of the development and implementation of doValue´s communication strategies. This role is responsible for promoting and protecting the company's reputation by developing and executing media strategies and plans for brand building / innovation, corporate promotions and corporate communications / affairs initiatives using various media collaboration with Communications Team.
Responsibilities
* Leading in the development, implementing and measuring external social media–based communication plans.
* Manage day-to-day media relations / media requests for brand and corporate issues.
* Collaborate with internal stakeholders and subject matter experts in a timely manner to determine appropriate media responses via various channels.
* Develop written materials and media standby statements on brand and corporate issues as required.
* Assist in the development and implementation of Brand PR programs to support brand building, initiatives / innovation / corporate promotions.
* Help oversee program execution from kick off through to completion.
* Provide guidance and direction to partners and support the reviewing of all Brand PR materials to ensure communication is accurate, relevant and consistent with overall corporate messaging and positions.
* Provide guidance to ensure coordination and communication of messages / news to external audiences well coordinated with internal comms.
* Evaluate the effectiveness of media programs and communicate results back to the business.
* Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements.
* Serve as senior editor and provide communications content for Intranet.
* Serve as liaison to IT; lead responsibility for daily News Briefs process with assistance from communications coordinator.
* Develop and manage external corporate and local community events in support of corporate giving strategy.
* Any other duties as assigned.
Competencies and Skills
* Bachelor’s degree in communications, Journalism, Public Relations or related field.
* 3-4 years of experience in a Media Relations role or Public Relations.
* Excellent oral, written and interpersonal communication skills with strong writing and editorial abilities.
* Highly organized with the ability to multitask.
* Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relations tools.
* Demonstrated success with Social Media tools such as LinkedIn, Twitter and others.
* Strong project management skills and the ability to meet tight deadlines in a fast-paced environment.
* Ability to be an influential communications consultant within the organization and to work effectively in a team.
* Maintaining confidentiality with a high level of accuracy; developing and maintaining strong professional relationships with internal and external stakeholders.
Education Requirements
* Administration & Management, Marketing & Comms Master Degree
* Valuable Professional Certification (MBA)
* English: advanced
* Microsoft Office (Excel, Access and PowerPoint): advanced
Location
Location: Rome
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