PstrongCATEGORY GLOBAL MARKETING LEAD /strong /ppbr/ppFor our client, an international leading B2B company, we are seeking a highly skilled and strategic strongCategory /strong strongGlobal Marketing Lead /strong (Strategical Marketing) to develop and implement a category-driven approach. This role will focus on structuring and managing product categories to enhance market positioning, drive innovation and support commercial strategies. The successful candidate will play a pivotal role in leading a transformational shift towards a market-oriented category management approach, with an emphasis on three key categories. /ppbr/ppstrongKey Responsibilities: /strong /pullistrongCategory Strategy Development /strong: Define and implement a comprehensive category management strategy, aligning with overall business objectives. /lilistrongMarket Intelligence Consumer Insights /strong: Conduct market research and consumer analysis to understand industry trends, customer preferences and competitive landscapes, ensuring category strategies are data-driven and identifying opportunities for innovation and differentiation /lilistrongProduct Portfolio Management /strong: Work closely with RD and Sales to identify product opportunities and ensure the right portfolio mix for each category /lilistrongRegulatory Compliance: /strongEnsure all category strategies and product developments adhere to local and international regulatory requirements /lilistrongCross-functional Collaboration /strong: Act as a bridge with sales, regulatory and production teams, ensuring category needs are fully integrated into business operations. /lilistrongGo-to-Market Strategy: /strongSupport the commercial team in developing marketing and sales strategies tailored to each category, including pricing, promotion and distribution. /lilistrongPerformance Monitoring Optimization /strong: Define KPIs for each category, track performance and implement continuous improvements to enhance competitiveness and profitability. /li /ulpbr/ppThe ideal candidate has a strong marketing and category management background, combined with a deep understanding of industry trends, consumer needs and strategic business development. /ppbr/ppstrongRequired Qualifications Skills: /strong /ppbr/pulliBachelor's or Master’s degree in Marketing, Business Administration, Category Management or a related field. /liliMinimum 7 years of experience in category management, marketing or business development within B2C or B2B industries. /liliStrong expertise in market research, product positioning and commercial strategy development. /liliAbility to drive cross-functional collaboration and align internal stakeholders around category objectives. /liliExperience in data-driven decision-making, with proficiency in consumer insights and trend analysis. /liliStrong strategic thinking, analytical and financial acumen. /liliExperience working in a fast-paced global environment. /liliEntrepreneurial approach and mind-set hands-on /liliFluency in English; additional languages are a plus. /liliExperience in global / international roles /li /ulpbr/ppbr/pp Location: Lombardia /ppbr/pprif SR55461 /p