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Department: Media Planning & Performance
Location: IT, IT
Job ID:
Description
We’re looking for a Media Performance Specialist to strengthen our Media Performance Planning & Buying team within Marketing HQ. You will help design, optimize, and measure data‑driven media plans across multiple markets, partnering with central and local teams to maximize the impact of our media investment.
* Implement media planning & performance processes and best practices, ensuring alignment with communication strategies and marketing goals.
* Support full‑funnel media plans (mix, sequencing, flighting, budgeting), activating test & learn and continuous optimization
* Measure KPI and ROI, delivering actionable insights to improve effectiveness and efficiency.
📌 What you’ll do
* Partner with central marketing teams to integrate content and messaging across the most effective channels, ensuring alignment and consistency.
* Define and oversee multi‑channel plans (online/offline), respecting priorities, timings, and budgets.
* Work with agencies and vendors, contributing to selection and compliance with contractual terms and industry standards.
* Analyze performance data and reporting to unlock optimizations, share benchmarks, and cascade insights to markets
* Stay on top of trends, best practices, and emerging technologies to evolve planning and buying processes.
* Media platforms: Google Ads, Amazon Ads, Meta Business Manager, CM, SA360, DV360 – advanced
* Other tools: Semrush, Hootsuite, Sprout – basic/intermediate
* MS Office (Excel, PowerPoint) – advanced
* Nice to have: experience planning upper‑funnel campaigns (online & offline)
💡 What will set you apart (soft skills)
* Data‑driven mindset, passion for test & learn, strong attention to detail.
* Ability to prioritize and manage internal/external stakeholders with a collaborative approach.
* Clear communication, data storytelling, and end‑to‑end ownership.
* Hybrid working policy (10 days a month remote working)
* Company restaurant service
* Access to our corporate gym
* A fast paced and dynamic international context
💬 What next?
* Our Talent Acquisition Team will assess your application and if you have what we’re looking for, you'll be contacted for an initial interview
* If you make it to the short list, you’ll be interviewed by the Hiring Manager and if necessary, other members of the hiring panel
* In some cases, you may be required to show us your skills via technical challenge.
☕ Who We Are
Our Group was founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world’s most important coffee roasters, we operate in more than 140 countries through our brands, subsidiaries and distributors, with a total of over 5,500 employees. Every day we operate in all sectors of the coffee industry, offering our products through every channel and positioning our brands as a high-quality blend. We are a community of single origins united into a perfect blend, humans enriching one another through our mutual diversity. Awakening a better world every morning: the commitment we make every single day. #torino #LI_SC1
Job Segment: Recruiting, Media, Business Manager, Human Resources, Marketing, Management
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