Position Overview
We’re seeking a
creative, detail-oriented, and data-driven Digital, Social Media & Content Manager
to lead our brand’s Web3 content and communication strategy. You’ll oversee multi-platform social media growth, community engagement, brand promotion campaigns, and cross-functional collaboration. Goal driven, collaborative, and STRONG WORK ETHICS are key. This role requires strong cultural fluency in Web3, content originality, and execution discipline. You’ll play a central role in shaping our brand voice and engaging a global crypto-native audience.
Key Responsibilities
1. Social Media & Community Operations (50%) Manage content calendars and publish across platforms: Twitter (X), Instagram, Telegram, TikTok, Discord Create content that drives growth, interaction, and Web3-native engagement Operate and moderate community channels such as Discord and Telegram Use memes, trends, and storytelling to connect with audiences authentically Track KPIs and social metrics to refine content and community strategy Build a consistent and on-brand social presence across all channels
2. Project & Brand Promotion (20%) Draft project-level brand campaign strategies and execution plans Support company-wide brand positioning and communications strategy Execute brand collaborations, campaign activations, and community co-marketing efforts Collaborate across teams (PR, design, growth, KOL) to ensure consistency and delivery
3. Content Creation & Publishing (15%) Produce visual and narrative content including memes, short videos, infographics, and education-focused posts Use tools like Canva, Figma, CapCut for efficient and high-quality content production Maintain brand voice and visual consistency; ensure error-free publishing Bonus: Ability to create structured long-form content (e.g., articles, Twitter threads, guides)
4. KOL Management & Expansion (5%) Identify, onboard, and manage KOLs across platforms like Twitter/X, YouTube, TikTok, Telegram Develop campaign briefs, monitor performance, and manage deliverables Handle budgets, agreements, and performance analysis
5. Cross-Functional Communication & Project Coordination (10%) Coordinate with design, marketing, product, and PR teams on integrated campaigns Support launch timelines, content packaging, and project messaging Assist in handling urgent announcements, crisis comms, and sentiment response
Requirements
3–5 years of experience in social media, content strategy, or brand marketing (Web3 experience strongly preferred) Strong familiarity with crypto culture, community trends, and online narratives End-to-end content capability: planning, creation, scheduling, and analytics Proficiency in analytics tools (Google Analytics, Sprout Social, Twitter Analytics, etc.) Skilled in Canva, CapCut, Figma, and related content creation tools Strong time management, remote execution, and cross-team collaboration skills Bilingual (English/Chinese)
Candidates who are based in EU/CET timezone will also be considered.