Job Description:
About the Role
We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to maximize our online presence.
Main Responsibilities
* Support the maintenance of our website, ensuring it remains up-to-date, visually appealing, and user-friendly.
* Contribute to search engine optimization (SEO) activities to increase our visibility on major search engines.
* Monitor and analyze website traffic, providing regular reporting on access and navigation metrics.
* Promote our web channels to enhance customer relationship management (CRM) activities.
* Collaborate with the marketing department to develop and implement marketing automation and CRM empowerment initiatives.
Requirements
* Masters degree in Marketing, Communications, or Business, or equivalent experience.
* Fluent Italian speaker with excellent written and spoken English skills.
* Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
* Knowledge of Content Management Systems (CMS) and CRM systems is an asset.
* Previous experience in similar roles, such as internships or thesis projects, is desirable.
Benefits and Opportunities
This role offers a unique opportunity to work in a dynamic environment, contributing to the success of our company through innovative digital marketing strategies.