PpJoin to apply for the bSenior Social Media Manager /b role at bLincotek Group /b /p pLincotek, headquartered in Rubbiano, Parma, Italy, is a global contract manufacturer for services in markets including Industrial Gas Turbines, Aerospace and Medical Device applications, as well as a leading manufacturer of industrial coating equipment and one of the most respected producers in the Additive Manufacturing field. The Group has more than 1,800 employees located in 18 production facilities across Europe, North America and Asia. /p h3About The Job /h3 pWe are seeking a creative, strategic, and results-driven bSenior Social Media Manager /b to lead our social media initiatives across multiple platforms and developing digital communication processes and deliverables. The ideal candidate will be responsible for developing and executing social media strategies that increase brand awareness, support lead generation, enhance online engagement, and generate measurable results. This role requires both a strategic mindset and hands‑on expertise in content creation, analytics, and community management. /p h3Main Responsibilities /h3 ul liDevelop and implement the company’s social media strategies in alignment with business and communication objectives to increase brand awareness and engagement /li liCreate and manage engaging content for LinkedIn (both corporate and executive channels) and various social media platforms ensuring consistency with the brand tone of voice /li liWrite, proofread and edit content for accuracy, grammar, spelling, and punctuation /li liCoordinate the creation of multimedia content (photos, images, graphics, videos, reels, stories, animation/interactive media, etc.) in collaboration with internal and external stakeholders /li liPlan and execute editorial calendars and content campaigns /li liManage social media accounts, including scheduling, publishing posts, and community management /li liMonitor and analyze performance metrics (reach, engagement, CTR, followers’ growth, etc.) using analytics tools, prepare regular reports and make data‑driven recommendations for improvement /li liDevelop and optimize social media advertising campaigns, including budget management and optimization /li liMonitor social media trends, tools, and applications to stay up-to-date with the latest developments in digital marketing /li liCollaborate with internal teams (HR, Sales, Product Marketing) and executives to ensure brand consistency and integrated communication across all social media channels /li liEnsure online efforts and messaging are consistent with the values, overall story, and voice for the target audience /li liConduct research on industry trends and competitors to identify opportunities for growth /li /ul h3Education, Experience and Skills /h3 ul liBachelor’s degree in Marketing, Communication, Digital Media or equivalent and proven work experience in the field /li liAt least 3–5 years of proven experience as a Social Media Manager, preferably in multinational organizations or agencies /li liProven ability to manage social media strategies and community engagement for B2B audiences /li liExcellent knowledge of major social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.) and management and analytics tools (e.g. Planable, Hootsuite, Google Analytics or similar) /li liAnalytical mindset and ability to read and interpret social media metrics /li liCreativity, copywriting skills, and attention to visual storytelling /li liStrong organizational skills and ability to manage multiple projects simultaneously /li /ul h3Nice to Have /h3 ul liExcellent command of English (both spoken and written) /li liFamiliarity with AI tools for social media, content generation, and analytics (e.g., ChatGPT, LatelyAI, Jasper, Canva AI) /li liBasic knowledge of WordPress and SEO/SEM /li liFamiliarity with Canva, Adobe Creative Suite, or similar design tools /li liExperience in employer branding or corporate communication projects /li /ul h3Additional Information /h3 pWork Environment: The role operates in both an office environment and a manufacturing environment. The individual will routinely use standard office equipment, such as computers, phones, photocopiers, filing cabinets and fax machines, and must adhere to safety policies and procedures on the manufacturing floor. /p pPhysical Demand: Limited physical demand may be needed. Physical demands will involve standing, walking, and occasionally moving or lifting material. /p pPosition Type / Expected Hours of Work: This is a full‑time position, with business core hours of Monday through Friday 8 a.m. to 5 p.m. As an exempt employee, you may be required to work additional hours to support business demands. /p pTravel: Occasional overseas and domestic travel may be required to support the rapid growth of the company. /p pLincotek provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. /p /p #J-18808-Ljbffr