Position description
Job Family/Profession
Sales & Marketing - Sales & Marketing
Job title
Traffic Acquisition Manager
Contract
Permanent contract
Status
Manager
Job description
ABOUT THE ROLE
We are looking for a Traffic Acquisition Manager to drive qualified traffic, visibility and revenue growth across organic and paid channels.
In this role, you will own the traffic acquisition strategy for the eCommerce platform, combining SEO, paid media and emerging AI driven search experiences.
You will work closely with product, content and analytics teams to ensure performance, scalability and continuous optimization.
This position is ideal for a performance driven digital professional who enjoys working with data, experimenting with new acquisition channels and shaping the future of search.
WHAT YOU WILL DO
As Traffic Acquisition Manager, you will:
•Define and execute the traffic acquisition strategy for the eCommerce platform across organic and paid channels.
•Lead the SEO strategy, including keyword research, on page optimization, technical SEO improvements and content optimization for products and categories.
•Manage paid acquisition channels, such as Google Ads, Google Shopping, display and retargeting campaigns.
•Collaborate with product and content teams to improve search visibility and discoverability.
•Identify and test new traffic sources (affiliate networks, marketplaces, partnerships).
•Monitor competitors and stay up to date with search, media and eCommerce trends.
•Optimize content and structure for AI driven search experiences, including generative search and AI assistants, ensuring strong visibility in next generation discovery channels.
•Partner with Data & Analytics teams to track performance, improve attribution and support data driven decisions.
Profile
•4–8 years of experience in traffic acquisition, performance marketing or digital growth roles.
•Strong expertise in SEO and paid search, with hands on experience using tools such as Google Ads, Google Search Console and GA4.
•Solid analytical mindset with a data driven approach to optimization and decision making.
•Experience working in eCommerce environments with a performance and revenue focus.
•Curiosity and openness toward AI driven search, automation and emerging digital technologies.
•Strong collaboration and communication skills, with the ability to work cross functionally.
HOW SUCCESS IS MEASURED
•Growth in qualified website traffic
•Customer acquisition cost (CAC) efficiency
•Return on advertising spend (ROAS)
•Performance of organic search rankings
•Revenue generated through acquisition channels
WHY THIS ROLE
•Own and grow high impact acquisition channels in a complex eCommerce environment
•Work at the intersection of performance marketing, SEO and AI driven search
•Collaborate with cross functional teams in a fast evolving digital context
•Play a key role in shaping how customers discover and experience digital platforms
#LI-EG2
#LI-Hybrid
Position location
Country
Europe, Italy
City
Rivalta di Torino
Candidate criteria
Minimum level of experience required
5 to 10 years
Languages
English (Fluent (3,5 - 4,4 Bright))