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Primary Purpose: Brand Ambassadors (BA) represent Tapestry’s iconic brands—Coach and Kate Spade—driving sales and delivering exceptional service within a department store environment. Reporting to the Senior Regional Brand Ambassador (SRBA), BAs embody Tapestry’s values and business priorities on the shopfloor, provide insightful feedback, foster meaningful customer interactions, and ensure our customers have a seamless, elevated shopping experience.
The Brand Ambassador will serve as the primary point of contact within Rinascente Milano, collaborating closely with Tapestry teams, host store management, personal shopping, in-store marketing, and wider shopfloor teams. The BA will play a key role in enhancing the customer experience, driving omnichannel strategies, and identifying new initiatives to support ongoing brand growth and development.
Please note, this is a full-time (40 hours per week) 12-month fixed-term contract.
The successful individual will utilise their skills & experience to:
Sales
* Monitor and analyse store performance against targets, ensuring goals are met or exceeded. Where necessary, compile and present actionable plans to the SRBA. Regularly track trade performance to ensure alignment with expectations
* Deliver engaging brand training sessions and equip host store teams with the knowledge and tools needed to drive sales. Effectively manage time to remain responsive to shifting customer demographics in a dynamic retail environment
* Observe in-store activity and identify growth opportunities, including potential for new activations, local events, or omni-channel customer engagement initiatives
* Foster strong relationships with Department Store Management teams to enhance brand visibility and customer loyalty. Communicate and implement business initiatives, acting as a key liaison between the host store and SRBA
Customer Service
* Ensure a seamless and elevated customer experience, staying current with brand training, tools, and resources to maintain high service standards
* Proactively generate ideas for clienteling and in-store events, supporting and co-hosting activations that drive engagement and sales
* Develop strong relationships with local retail partners to gain insights into customer demographics, profiling, and emerging brand opportunities. Attend local brand events to deepen understanding of key business priorities and market trends
Visual Merchandising
* Execute visual merchandising (VM) directives within the host store, ensuring new season collections are prominently displayed and aligned with delivery schedules
* Apply VM guidelines effectively during markdown periods, maintaining consistency with regional visual standards and ensuring a cohesive brand presentation
* Cultivate a strong working relationship with the Regional VM Manager, regularly sharing visual updates and seeking feedback to continuously enhance VM skills and execution
Operations
* Oversee daily product deliveries and replenishment, ensuring back-of-house areas are clean, organized, and well-maintained. Escalate any operational concerns to the SRBA as needed
* Complete trade reports promptly, ensuring key product insights and callouts are communicated clearly and efficiently to the SRBA and Sales Team
* Collaborate with the SRBA to coordinate effective shopfloor coverage, ensuring optimal staffing levels to support business needs and customer experience
The accomplished individual will possess:
1. Minimum of two years’ experience in a retail environment, with a proven track record of delivering results
2. Familiarity with department store operations, including customer service, merchandising, and sales strategies.
3. Exceptional communication, leadership, organizational, and analytical skills, with the ability to motivate teams and drive performance
4. Knowledge of current industry trends and the ability to apply insights to enhance business outcomes
5. Highly self-motivated, with a strategic mindset and a proactive approach to business development
6. Collaborative team player, passionate about contributing to a positive team culture and achieving shared goals
7. Flexible and adaptable, available to work varied hours as required by the store and Tapestry, including evenings, weekends, and